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Club Med has always listened to guest comments, and now consumers and Travel Agents will also have access to up-to-date and personal advice from past guests, who have visited Club Med’s 80 Resorts around the globe, with a new TripAdvisor link to its website (clubmed.com.au).
The icon sits prominently on the website, and its presence recognises the importance of social media and internet advice in the tourism industry today. Just a mouse-click on the TripAdvisor icon will lead straight to forthright and personal comment, and allow seamless transition between the Club Med and TripAdvisor websites.
They are also in everyone’s faces now – with a new and nifty app on Facebook, where the “Like” Button allows visitors to instantly connect with Club Med via the Club Med Asia Pacific Facebook Fan Page.
Here, also by “liking” a Club Med promotion or resort, visitors to clubmed.com.au can instantly share their preferences with their friends on Facebook, through an automatic message on their “wall”. A Social Bar at the bottom of the homepage links to the social media where the brand has a page (Facebook, twitter etc.).
In addition to this there are other handy options
- Facebook & twitter links go to Club Med’s Asia Pacific page
- Youtube links to the global youtube channel.
- Facebook wall
- A social media bar facilitating interaction Club Med’s pages on Facebook, Twitter and Youtube can interact with other fans.
“Seeing is believing for travellers, and a credentialed past visitor is a valuable tool, and it’s one that – because Club Med has the full confidence in its product – we are willing to engage, said Quentin Briard, General Manager for Club Med in Australia.
Timely updates on activities, weather, tours and local knowledge, will mean that a log-in when researching itineraries will result in a well planned, and suitable Resort selection that will benefit both the client and if booked through an agent must certainly enhance the Travel Agent’s reputation.
A log in a day prior to travel, may also give an additional and welcomed last minute update by the agent to the guest, on climate conditions, special events or activities on offer that week, and an additional contact and service for the guest.
“Some guests have thoroughly sensational experiences, that may go unheard of except for word of mouth,” said Quentin Briard, General Manager for Club Med in Australia. ‘They discover something in a foreign place, either by accident, or by careful planning, and are often happy to share with others, after a test drive themselves. This is true travel advice, and will allow people to broaden their activities with accurate research to hand 24/7,” he concludes.
Their website is modern, clear, and easy to navigate, now boasting the TripAdvisor tool and Facebook links – it is the ultimate in corporate transparency.
Recognising the power of online visitation, sales and the potential for real-time information, Club Med has also staffed up in their online department, and will add new functionality to its website every two months to stay on trend.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
