Creator of China-ready program for Brand USA, LA Tourism and more rolls out online training courses for tourism destinations around the world.
LOS ANGELES, CALIFORNIA – Marketing and strategy consulting firm CLA is pleased to launch the first in its series of online training courses: China-Ready Essentials that is available online for purchase. This course is designed for tourism executives, front-line staff, customer experience specialists and marketing professionals in order to provide staff with the fundamentals of welcoming Chinese tourists to your destination. The course covers:
- An update on the Chinese tourism opportunity and latest developments post-COVID
- A primer on Chinese culture, do’s and don’ts and useful facts and tips
- Cross cultural understanding and context
- Chinese consumer profiles, preferences and trends post-COVID
- Recommendations and tips for creating your own China-Ready program
CLA Co-Founder Sage Brennan commented “now that the China market has reopened for tourism, there is much pent-up demand for outbound travel from Chinese citizens who have not been able to leave their borders for three years. Chinese OTA Ctrip is predicting that Chinese outbound tourism numbers could return to 80-95% of pre-pandemic levels by 2023, bringing the world’s highest spending tourist back to your destination.”
However, the Chinese tourist’s preferences, booking habits and needs have changed dramatically in the last three years, requiring tourism destinations to refresh their Chinese tourism programs and service standards. To answer this need, the team that designed and delivered Brand USA, Visit California and Los Angeles Tourism’s China-Ready training program is now offering online training courses designed for destinations and hotels around the world to quickly bring their staff and executives up to speed on the changes among Chinese tourists and refresh or create your own China-readiness plan.
CLA Director of Agency Services Jessica Dai added “we are excited to re-engage with tourism professionals after the last three years, and to provide insights into the new Chinese consumer, and help brands develop strategies to engage with Chinese travelers in new ways that both appeal to travelers and stay true to the destination’s brand and ethos”.
CLA will be rolling our new training courses frequently including deep dives into driving hotel business, social marketing and digital platforms and retailer training. CLA is also available to:
- Conduct custom live online training courses
- Host custom workshop/coaching sessions
- Design custom China-Ready programs
- Create and execute digital marketing and booking for Chinese tourists
- Execute Chinese tourism marketing campaigns (influencers, media buying and more..)
- Provide China strategy consulting services
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.