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CapitaLand‘s wholly-owned serviced residence business unit, The Ascott Limited (Ascott) has secured a contract to manage its second Citadines-branded serviced residence in Indonesia. To be named Citadines Jakarta Rasuna, the new serviced residence will reinforce Ascott’s position as the largest international serviced residence owner-operator in Indonesia with over 1,600 apartment units in eight properties in Jakarta and Surabaya. Citadines Jakarta Rasuna is expected to be completed in 2011 while the first Citadines property in Indonesia, Citadines Jakarta Quartier, will open in the second half of 2010.
Mr Alfred Ong, Ascott’s Managing Director for Southeast Asia and Australia said: “There’s a strong growth potential for Ascott in Indonesia as more travellers are choosing serviced residences over other accommodation options. Our properties are also performing well with an average occupancy of about 80%. With Citadines Jakarta Rasuna and Citadines Jakarta Quartier, we will be able to cater to the growing segment of savvy travellers who want the flexibility to choose the services they desire to create their unique stay experience. Travellers to Indonesia will now have a wider choice and be able to enjoy the quality hospitality they have come to know of our three brands – Ascott, Somerset and Citadines.”
Providing residents a vibrant urban living experience with unparalleled convenience, Citadines Jakarta Rasuna will be situated along the main arterial roads of Jakarta city centre with several restaurants, supermarkets and shopping centres peppered throughout the area. The Kuningan Stadium and the Gran Kuningan Driving Range are just across the road and several embassies are also within walking distance from the property.
Part of a stylish 30-storey urban development known as The H Tower that also comprises offices, specialist clinics and premier medical care facilities, residents of Citadines Jakarta Rasuna will enjoy the privacy and comfort of home as the serviced residence will maintain its own distinct lobby and facilities.
The new development will also be an extension of the existing Rumah Sakit Metropolitan Medical Center. With several commercial buildings in the area such as the Bakrie Tower and Setiabudi One Building, the new Citadines Jakarta Rasuna is poised to not only ride on the burgeoning trend of medical tourism but also cater to the needs of business travellers, expatriates and visitors in the city.
The contract to manage Citadines Jakarta Rasuna is awarded by PT Hutama Karya (Persero), a leading state-owned enterprise in Indonesia established since 1961. Said its General Manager of Business Development, Mr Putut Ariwibowo: “We have built a reputation as a trusted developer of high-rise buildings over the past decade. The H Tower development reaffirms our commitment to quality, attention to details and solid project execution capabilities. Ascott is the world?s largest international serviced residence owner-operator and has been established in Indonesia for about 15 years. We hope to tap on Ascott’s experience in managing award-winning properties worldwide to enhance the value of our development.”
When completed in 2011, the 135-unit Citadines Jakarta Rasuna will offer a range of studio, one- to three-bedroom stylish apartments. Whether it is working out at the gymnasium or enjoying a leisurely swim in the pool, residents can feel right at home with a host of modern facilities that will be available at Citadines Jakarta Rasuna. Meanwhile, travellers can look forward to the opening of the 135-unit Citadines Jakarta Quartier, which combines the bustle of city living in the central business district with the tranquillity of the Dutch colonial enclave of Menteng.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
