10,000 travellers from around the world were surveyed in May 2013.
A global survey of over 10,000 travellers by leading travel search site Skyscanner has revealed that the complimentary feature most travellers want to see at an airport is a cinema, with a massive 49% voting for the silver screen.
Shut eye also scored highly with over a third of respondents voting for sleep pods, a feature that Abu Dhabi Airport unveiled last month which, at SG$15 per hour, provides an affordable alternative to a hotel room.
Voted in third place is an airport library allowing travellers to borrow their holiday reading, showing that despite the rise of e-books the traditional paperback is still a popular choice for travellers. Outdoor space at the airport is also a highly desired feature with a park area voted the 4th most wanted feature and a man-made beach taking the 9th spot.
Some more unlikely choices for airport facilities include Karaoke with 5% of travellers wanting their 15 minutes of fame at the airport, while a gym was a popular choice with 15% of respondents.
Singapore Changi Airport currently has movie theatres in Terminals 2 & 3 while Hong Kong International Airport has the largest IMAX Theatre in the city.
Top 10 most wanted features:
1. Cinema – 49%
2. Sleep pod – 36%
3. Library – 32%
4. Park – 31%
5. Vanity area – 30%
6. Kids play area – 21%
7. Pool – 20%
8. Gym – 15%
9. Man-made beach – 12%
10. Bikes – 11%
While both males and females were in agreement over their top choice of an airport cinema, there was greater gender discrepancy with the other most wanted features. A massive 45% of women wanted a vanity area offering free cosmetics and hair styling products (compared to just 14% of men) while 12% wanted a personal shopper (compared to 8% of men).
Men on the other hand appeared to looked for more active entertainment at the airport with a swimming pool voted the fifth most wanted feature while 14% voted for complimentary bikes to get around the airport (compared to 9% of females) and 8% wanted a golf swing practice area (compared to just 3% of women).
Skyscanner spokesperson Sam Poullain commented, “Airport facilities have improved dramatically in recent years and it’s clear that travellers want to be entertained as they wait for flights. More airports may look to introduce some of these most-requested features in years to come as travellers come to expect more in terms of facilities and services.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.