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New agreement will help Fliggy better aggregate and normalize travel content from multiple sources and enable it to offer more customized products and services to travelers.
Fliggy, Alibaba’s online travel platform, has announced a new long-term agreement with leading travel technology provider Amadeus to deliver seamless traveler shopping experiences.
The multi-year agreement will see Fliggy, supported by Amadeus’ cutting-edge search and assisted booking technology, create more personalized experiences for Chinese travelers. The agreement will enable Fliggy to leverage Amadeus’ MetaConnect technology to improve the Fliggy user experience, making searching and booking a breeze – whether on mobile, tablet or desktop, turning shopping customers into booked travelers.
Amadeus has been one of the most important travel technology providers for Fliggy’s international flight business since 2015. Fliggy has seen a steady growth of travel bookings on its platform, with the Hangzhou-based travel platform now servicing more than 100,000 global partners. Amadeus’ advanced search technology has also been critical in supporting high volumes of traffic and transactions on Fliggy’s platform during China’s “Double Eleven” shopping festival each year.
A spokesperson for Fliggy said, “We are pleased to extend our agreement with Amadeus to implement its innovative search and shopping technology. The agreement will allow us to work with travel sellers to target and engage travelers with more personalized offers through the whole marketplace, while creating more seamless travel experiences for customers by addressing their changing needs in the whole journey.”
Brian Chien, Managing Director, Online Travel Agencies, Greater China and Managing Director, China, Amadeus said, “We are honored to support Fliggy using our Amadeus MetaConnect technology in Fliggy’s continuous mission to support travelers and merchants alike by playing a central part in the travel experience – not just when booking a trip, but also during the trip itself, as well as after the trip. We are excited be part of Fliggy’s continuous digital transformation as a one-stop shop for Chinese travelers to book global travel services around the world.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
