China Southern Airlines, will be launching a new marketing push this Spring to promote its Premium Business class service between…
China Southern Airlines, will be launching a new marketing push this Spring to promote its Premium Business class service between Paris, Sydney, Los Angeles and Amsterdam and its new hub at Guangzhou Baiyun International Airport.
The all-new advertising campaign, expected to launch this Spring and run throughout the peak summer travel months, “will highlight the key marketing points that help introduce China Southern to the key business class customer,” said Mr. Si Xian Min, President, China Southern Airlines.
Mr. Si added that “even with China’s largest domestic network and fleet of wide-body Boeing 777-200 ER aircraft serving key International destinations, there are a lot of business travelers who are not familiar with traveling to China, China Southern Airlines or the numerous markets we serve. We are confident that our new International awareness and marketing campaign will help introduce China Southern to this important travel market.”
In addition to its print advertising campaign, China Southern is also planning on varied collateral materials, themed specifically for the business and travel agent market including new brochures and posters.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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