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CellPoint Mobile hires travel solutions expert Shiraz Malik as VP of Sales

From the company's new Singapore location, the mobile payments solutions provider will serve industry-leading Asia-Pacific airlines and passengers.

SINGAPORE – CellPoint Mobile, a provider of comprehensive and powerful mobile commerce and payment solutions for global travel companies, has hired veteran travel solutions expert Shiraz Malik as Vice President of Sales-APAC for the company’s new office in Singapore that will serve the rapidly growing Asia-Pacific (APAC) travel market.

According to eMarketer, Asia-Pacific will surpass the U.S. as the world’s largest regional market for digital travel sales in 2017, with total digital travel sales estimated to reach $328 billion by 2020, compared to $226 billion for the U.S during the same period.

Malik has worked in public and government aviation sectors in Europe, the Middle East and Asia, and he joins CellPoint Mobile after nearly six years as Solutions Partner for Sabre Airline Solutions in the Asia-Pacific region. Previously, Malik was IT Sales and Account Manager from 1999-2007 for Mercator, the IT division of the Emirates Group, and an implementation manager for British Airways.

Continued Expansion, New Mobile Products
Malik’s hiring and the new Singapore location are integral components of CellPoint Mobile’s global expansion, which have included new hires in the Nordics and Middle East, a new Dubai office, and the August release of the company’s mobile-first Velocity solutions suite.

“Not only is the Asia-Pacific market enjoying continued passenger growth or more than 8%, it is also serving as a world leader in the evolution of mobile-first commerce and mobile payments,” said CellPoint Mobile CEO Kristian Gjerding. “Because of his expertise with mobile commerce, mobile trends and payments solutions, and his knowledge of the Asia-Pacific market, Shiraz is a valuable asset for our company and our airline clients.”  

CellPoint Mobile develops robust payment and commerce solutions for global travel companies. Its three-tier Velocity suite turns mobile Payment Service Provider (PSP) functionality into a plug-and-play business service, enabling airlines to capture new mobile revenues by deploying the market’s popular and innovative mobile wallets and payments apps quickly.

The company’s mobile-first solutions help travel companies respond agilely to changing passenger behaviors, their demands for mobile payment functionality, and continued innovation by smartphone markers and payment technology experts.

The new office is located at 51 Changi Business Park Central 2, The Signature level 04-05, Singapore 486066

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.