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Maintaining the momentum that started in early 2011, the Center for Exhibition Industry Research (CEIR) announces that data collected for the third quarter CEIR Index reveals that the Total Index increased by 2.6 percent compared to the same period in 2010, and was stronger than the year-on-year real GDP growth of 1.5 percent. Additionally, all four key metrics showed positive results on a year-on-year basis and the growth of all key metrics except one accelerated.
CEIR Q3 Industry vs GDP Graph: “The results show that the exhibition industry is healthy, vibrant and growing despite a relatively sluggish economy,” said CEIR President & CEO Doug Ducate. “With five consecutive quarters of growth, we are hopeful that the growth trend continues through 2011 and well into next year.”
Examining the key metrics evaluated by the CEIR Index, the year-on-year growth of Attendees accelerated to 3.7 percent in the third quarter from 1.0 percent in the second quarter followed closely by an increase in Exhibitors of 3.6 percent, compared to 0.5% in the second quarter. The growth of Inflation adjusted revenues also accelerated to 1.4 percent to total $2.56 billion from a year-on-year decline of 0.1 percent. The only metric to report a slight deceleration in growth was Net Square Feet which gained 1.9 percent compared to 2.8 percent at the mid-year mark.
CEIR’s economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc., notes that, “The Total Index results were stronger than anticipated and are also stronger than the year-on-year real GDP growth. With the fifth consecutive quarter of growth, we believe the exhibition industry has successfully emerged from the Great Recession and is reporting consistent, positive gains.”
CEIR Q3 Comparison GraphAs an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance: Net Square Feet of Exhibit Space Sold; Professional Attendance; Number of Exhibiting Companies; and Gross Revenue. The CEIR Index provides exhibition industry performance across 14 key industry sectors: Business Services; Consumer Goods; Discretionary Consumer Services; Education; Food; Financial, Legal and Real Estate; Government; Building, Construction, Home and Repair; Industrial/Heavy Machinery and Finished Business Inputs; Communications and Information Technology; Medical and Health Care; Raw Materials and Science; Sporting Goods, Travel and Entertainment; and Transportation.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
