Amadeus announced that Cathay Pacific Airways has signed a landmark ten-year contract which will see the carrier and its subsidiary, Dragonair, adopt the complete Altea Customer Management Solution (CMS) to…
Amadeus announced that Cathay Pacific Airways has signed a landmark ten-year contract which will see the carrier and its subsidiary, Dragonair, adopt the complete Altea Customer Management Solution (CMS) to manage their passenger service chain, including reservations, inventory and departure control systems. The deal will be used to support the airline’s aggressive growth strategy and to increase operational efficiency.
Edward Nicol, Director Information Management at Cathay Pacific Airways, said: “This agreement reflects our ongoing commitment to invest in new technology to support our growth plans and commercial objectives. We have chosen Altea CMS, after a detailed selection process, because it is the best fit with the airline’s business requirement to serve our customers better and to improve our operational efficiency and productivity.”
The airline, which already uses Amadeus’ internet booking engine to power its commercial website, has identified IT as a core component of its strategy as it seeks to expand operations and continue to grow in some of the world’s fastest growing aviation markets like China, as well as the US and Europe.
The contract with Cathay Pacific represents another significant milestone and underscores Amadeus’ position as the leading technology provider to the airline industry.
According to Damian Hickey, Vice President Airline Business Group at Amadeus Asia Pacific: “As one of the world’s most successful airlines, in terms of both profitability and growth, we are delighted that they have selected Altea CMS as their customer management system following a comprehensive technical and commercial evaluation. We believe that Cathay Pacific’s decision as one of the first Asian carriers to choose the full Altea suite of solutions, including Reservations, Inventory and Departure Control, will be viewed positively by other airlines and catalyse growth for Amadeus in the Asia-Pacific region, as a leading IT provider in the travel industry.”
David Brett, President for Amadeus Asia Pacific noted: “The number of people travelling within Asia Pacific has steadily increased, as has travel to and from the region. Asia’s airlines are increasingly looking to technology to better manage this growth in demand, improve efficiency, and ensure that their customers enjoy a positive travel experience. Amadeus, as a technology partner to the travel industry, is committed to supporting the industry during this time of growth, providing solutions to address the challenges that airlines are facing.”
Cathay Pacific Airways and Dragonair, who together carried 22 million passengers in 2006, join 42 airlines across the globe that have selected Altea CMS.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
