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Hotel owners are grasping the value of Facebook, but until now there hasn’t been a clear path for turning a hotel Facebook fan page into a revenue-generating conversion channel. buuteeq, the Digital Marketing System (DMS) for hotels, launched a free Facebook App for Hotels that helps properties maximize Facebook fan pages quickly and easily, by delivering a website-like experience highlighting rooms, photos and maps, and giving fans a path to book directly with the hotel from their Facebook page.
“We set up a Facebook page and started collecting fans pretty quickly, but we couldn’t figure out how to make it a true sales channel for booking like our website has traditionally been,” explained Brian McClary, Director of Rooms, Heathman Lodge. “Then we started using the buuteeq Facebook App and figured out how Facebook could be used to promote our rooms, and how to make it easy for fans to directly access our online reservations.”
Travellers are spending more time on social media outlets, making hotel decisions and planning trips relying on the value of Facebook’s ‘word of mouth’ recommendations. The buuteeq Facebook App for Hotels helps hotels turn that attention into conversions by providing direct access to a hotel?s existing booking engine directly through their fan page.
Sarah White, owner of the Tree House Hostel and marketing director of the boutique Hotel Antumalal in Pucon, Chile, noted, “The buuteeq Facebook App is fantastic, it looks different from the standard Facebook news feed so it stands out. It mirrors what we have on our website, which is great for branding. It also displays that same consistent look on the mobile Facebook App. Overall it shows that we’re in the right century with our approach to technology and marketing. We’ve been doing a lot of programs to increase our ‘likes’ and having this presence through buuteeq lets us greet guests on Facebook with the right information.”
In addition to the free Facebook App for Hotels, buuteeq provides a subscription-based Digital Marketing System (DMS) for hotels that powers online reservations and marketing through the web, mobile devices and social media. Launched in January 2011, buuteeq is fast becoming a critical direct sales channel for hotels worldwide, with properties of all sizes in 15 countries adopting the system in the last six months to establish a far-reaching online and mobile presence that drives direct bookings and revenue.
“With more than 750 million users worldwide, Facebook is a critical channel for marketing, and hotels recognize this, but they’re not yet using Facebook to find and convert guests,” said Forest Key, CEO of buuteeq. “Many guests come across a hotel first on Facebook, and hotel-like experience is the first thing they should see. The buuteeq free Facebook App for Hotels takes the best of the web experience and meshes it with Facebook to create a true conversion tool for independent hotels.”
The buuteeq Facebook App for Hotels is free. For properties with existing Facebook pages, the app can be installed in just a few minutes as an information tab to enhance the page with essential room and location information; for properties that have not yet set up a Facebook fan page for their hotel, buuteeq can help create a fan page and get them started in social marketing.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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