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BHMAsia joins force with Louvre Hotels Group

The objective is between both companies to jointly strengthen the management and the development potential of the brands of both companies in Thailand.

BANGKOK, Thailand – Asia-Pacific hotel management, development and consulting group, Bespoke Hospitality Management Asia (BHMAsia) announced that it has signed an agreement with Louvre Hotels Group to represent and expand the business of Golden Tulip brand in Thailand. The objective is between both companies to jointly strengthen the management and the development potential of the brands of both companies in Thailand.
 
We are pleased to add the management of Louvre hotel groups brand, including the Golden Tulip brand to our portfolio. Our management team is committed to enhancing growth and value for BHMAsia, and we look forward to the cooperation with our new partner. It is a great opportunity to represent one of the largest hotel chains from Europe. We see the potential growth for the hospitality business here in Thailand as the AEC will commence in 2015, driving demand for international standard hotels and global chains” said Mr. Anthony McDonald, CEO of BHMAsia. 
 
Mr. Mark Van Ogtrop, Managing Director of Golden Tulip Southeast Asia comments, “I am excited for the cooperation with BHMAsia. It is important that we have a trusted and professional partner in Thailand that can establish strong brand recognition and expand our business in this country. At the moment, we have over 30 projects in Indonesia and I believe that working with BHMAsia will bring similar success to us for Thailand market.
 
Mr. McDonald adds, “With this partnership, we are not only representing the Louvre Hotels Group European brands in Thailand but also expanding our X2 (CrossTo) design hotel brand to Asia and Europe through Louvre Hotels Group’s global network. We are initially working with them to represent our X2 brand in Indonesia and as part of our strategy to have 30 X2 (CrossTo) properties in the region by 2019.
 
The Golden Tulip hotels chain traces its roots back to the early 1960s, when the first Golden Tulip hotels opened their doors in the Netherlands. Since then, the chain of hotels has expanded across the globe, always in step with the changing needs and expectations of customers. As part of the Louvre Hotels Group, the worldwide hotel chain operates three well-known hotel brands: Tulip Inn, Golden Tulip and Royal Tulip and the total group operates over 1,100 hotels in 47 countries.

Each establishment combines the hotel chain’s commitment to high international standards with the unique personality of the people who manage it and the local flavour. The result is a stay as inspiring as it is pleasurable. In Thailand, the Golden Tulip Hotel Group has two properties in Bangkok; The Golden Tulip Sovereign Hotel Bangkok and Golden Tulip Mandison Suites with one hotel and one residential project in Pattaya; Royal Tulip Suites Pattaya and Golden Tulip Hotel and Residences Pattaya.

 

Photo caption: Mr. Anthony McDonald (Left), CEO of BHMAsia, and Mr. Mark Van Ogtrop (Right), Managing Director of Golden Tulip Southeast Asia, photographed together after signing the cooperation agreement.
 
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