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Best Western International (BWI) is continuing its fast-paced Asian expansion with the launch of a series of new hotels in Malaysia. BWI already operates three hotels in Malaysia – Best Western Kinabalu Daya, Best Western Sandakan Hotel & Residence and Best Western Marina Island Resort Pangkor – but starting this year the company will embark on a major nationwide growth strategy.
In 2012 the company will add two more hotels to its Malaysian collection, with the landmark Best Western Premiere Dua Sentral in Kuala Lumpur Sentral and Best Western Wana Riverside Hotel, Melaka. Currently, a further six properties will then join between 2013 and 2015, taking the group’s total portfolio in Malaysia to 11 hotels, but developments in the pipeline could realize 15 properties by 2015.
“Malaysia welcomed 24.7 million visitors in 2011 and is targeting a remarkable 36 million annual arrivals by 2020. With excellent air connections, especially via low-cost carriers, a strong economy and a diverse range of visitor attractions – from idyllic beaches to high-tech cities – the future of Malaysian tourism looks incredibly bright,” said Glenn de Souza, Best Western International’s Vice President International Operations – Asia & the Middle East. “We hope to be able to help cater for a new wave of business and leisure tourists attracted to this blossoming destination.”
The first new addition to Best Western’s Malaysian collection will be the Best Western Premier Dua Sentral – a modern, 364-room property in the heart of Kuala Lumpur’s new business and transport hub, KL Sentral. Opening its doors in Q2 2012, Best Western Premier Dua Sentral will offer contemporary rooms ranging from 34 to 183sq.m., each including free Wi-Fi, LCD interactive TVs, DVD players and iPod docking stations.
Guests will be treated to an array of culinary experiences, including the Kembali Kitchen which serves traditional Malaysian and international dishes, Hugo’s on 6, a fusion restaurant combining Mediterranean and Oriental flavours, and Grill 582, which offers the finest steaks and sumptuous seafood.
Business travellers and groups are catered to with eight function rooms able to host from 12 to 140 delegates, while those wanting a more relaxing experience can unwind in the infinity-edged swimming pool and Best Western’s signature Bhuvana Spa Luxe.
Then from next year, Best Western’s Malaysian expansion will gather pace. New properties will rise in key business and leisure hubs such as Melaka, Ipoh, Klang, Shah Alam, Petaling Jaya, and a second Best Western hotel will also be developed in Kuala Lumpur. In total, Best Western International will operate 15 properties in Malaysia by Q1 2015, offering more than 1,700 rooms across nine unique destinations.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
