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Brand Keys Customer Loyalty Engagement Index

Avis ranked No1 car rental brand in customer loyalty for 12th consecutive year

For the 12th consecutive year, Avis Rent A Car has been named the leading car rental company in customer loyalty by the Brand Keys Customer Loyalty Engagement Index. The annual study examined customers’ relationships with 528 brands in 79 categories. Based on 46,000 respondents, Avis achieved high marks in each of the four drivers of brand loyalty, including: convenience; customer service and brand reputation; reliability, safety and extras; and pricing discount and options.

“Customer loyalty and engagement metrics can predict future, in-market consumer behavior and Avis understands what matters most to customers,” said Robert Passikoff, founder and president of Brand Keys, Inc. “We congratulate Avis for their continued success as the market leader in the car rental category.”

“Customer satisfaction comes when we fulfill a traveler’s needs; loyalty is hard-earned and much more difficult to achieve,” said Ronald L. Nelson, chairman and chief executive officer of Avis Budget Group, parent company of Avis. “Loyalty requires an extraordinary effort and that’s what makes this award so meaningful to us. This is truly a great honor for Avis employees throughout the country.”

Avis is committed to ‘treating people like people’ and enhancing the rental experience for its customers. Avis is a leader in offering technology solutions that make travel easier, such as the Avis iPhone mobile application that allows travelers to make, check or change reservations from anywhere. Avis utilizes sophisticated feedback systems such as Voice-of-the-Customer surveys that are aggregated and delivered to field location managers in real-time to enable immediate response to customer suggestions. This customer feedback led the Company to become the first in the industry to offer a 100 percent smoke-free fleet.

“We have made significant advancements to ensure that customers enjoy the ride and customer survey data tells us that they appreciate the effort,” said Larry De Shon, executive vice president of operations of Avis Budget Group. “We are pleased by the success of our continuous improvement approach which is reflected in this very gratifying recognition from Brand Keys.”

To salute the Company’s customer service heroes, Avis recently launched a new advertising campaign that features customers complimenting employees who have exemplified the legendary Avis ‘We try harder’ customer service spirit. In an ongoing series of new ads, Avis excerpts letters received from customers more than satisfied by their rental experience with Avis.

The 2011 Brand Keys Customer Loyalty Engagement survey marks the 12th consecutive year that Avis has been honored as the leading car rental brand in customer loyalty.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.