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Avantair, Inc. announced they have selected Lipman as its marketing and advertising agency partner. LIPMAN will be responsible for evolving Avantair’s brand strategy and creative messaging approach to the target market. While many in the private aviation industry were reeling during the recession, Avantair continued to soar, given its exceptional value proposition and use of a single aircraft type, the Piaggio Avanti. Through the partnership with Lipman, Avantair is strategically positioned to grow market share and continue to be the best in class. “We understand that investing in a private aircraft program is a substantial commitment, so we aim to showcase exactly what makes us unique and what it means to be an Avantair owner,” said Steven Santo, founder and CEO of Avantair. “Lipman demonstrated that they know the market, the customers and how to support our growth plan.”
“Avantair has redefined the private aviation industry with clear innovation in their field,” says Michael Mendenhall, president and COO of Lipman. “We plan to build upon their already stellar reputation through breakthrough creative and branding work.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
