ALTM is predicted to be a sell–out event in its first year, according to its organisers Reed Travel Exhibitions. Already Asia Luxury Travel Market has allocated nearly 50% of exhibition space, which is for an…
ALTM is predicted to be a sell–out event in its first year, according to its organisers Reed Travel Exhibitions. Already Asia Luxury Travel Market has allocated nearly 50% of exhibition space, which is for an event still 8 months away.
David Hammond, co-founder of both ALTM and ILTM in Cannes said “Already we have attracted some of the most powerful brands in the luxury travel sector such as Amanresorts, Ritz Carlton, Six Senses, The Dorchester Collection etc, and we expect to see all major luxury brands in the world at the event next June.”
This is a reflection on the importance of the Asian buyer in the global luxury economy. “We’re really pleased to be taking part in ALTM,” says Carolyn Turnbull, General Manager, Global Sales for Amanresorts, internationally acclaimed for its trend-setting role in luxury travel.
“With the continued expansion of our worldwide portfolio to 18 properties, 14 of which are in Asia, it’s our feeling that ALTM will be the perfect forum in which to showcase the diverse experiences our resorts have to offer. From such destinations as Thailand or the Kingdom of Bhutan, to those in Indonesia, Cambodia or Sri Lanka, our properties can be presented at ALTM in a way which links them to the unique vision that’s guiding our growth throughout Asia and the rest of the world.”
“China is the best thing to happen to the luxury industry since the Japanese became addicted to fashion brands in the 1980s. If China (including residents of Hong Kong) already account for 12% of global luxury sales, it will soon outgrow Japan (which currently account for an estimated 41%).
Furthermore, Chinese tourism is expanding very rapidly: Some 20 million Chinese travelled abroad in 2003. The projected number for 2008 is 49 million and by 2015, Chinese tourists will number 100 million. At last with more than 300,000 dollar millionaire already recorded in a market which is both hungry for status and quite virgin to the understanding of brand recognition, China is rightly so considered as the market where a “luxury new order” can be established for the cleverest and fastest of Luxury brands,” added Serge Dive, co-founder of both ALTM and ILTM in Cannes.
At ALTM all buyers will be fully hosted receiving flights, VIP transfers and accommodation with the official partner hotel The Ritz Carlton, in Shanghai. Buyers are from the whole of the Asia region including India and Soviet Pacific in addition to the bulk luxury markets of Japan, China and Australasia. All meetings are prescheduled and obligatory, and those in attendance will only be of the highest seniority.
Jay Martens, Event Director of ALTM says, “I’ve banned the word exhibition in our discussions – it’s a bespoke travel experience. It’s a super workshop where the elite of elite of the Asia-Pacific travel business meet.”
In addition to regional associations and governmental bodies, ALTM is also working with leading global companies to ensure the buyers attending are of the highest calibre. ALTM is very proud to announce a formal partnership with Virtuoso who are already very active in the Australasian market with an established network of agents.
Matthew D. Upchurch, CEP, Virtuoso LTD says “Virtuoso is looking forward to partnering with ALTM, and given the success our partnership with ILTM has generated, sees this next show as the perfect platform for further expansion into the world’s fastest growing region.”
David Hammond states “The momentum of the event has taken us by surprise in terms of demand for participation by both buyers and exhibitors, and I can only stress if you are intending to be part of this prestigious occasions, please contact Jay Martens and his team to make sure of your reservation.”
ALTM will take place 18 – 21 June 2007, Shanghai Exhibition Centre.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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