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ASIA DMC targets Pacific Rim for aggressive growth

Tour operator appoints two highly experienced professionals in Australia and New Zealand.

HANOI, Vietnam – ASIA DMC has identified Pacific Rim countries Australia and New Zealand as markets ripe for aggressive development by hiring renowned travel industry specialists Lindy Andrews to head its new office in Sydney and Mark Snoxell to head New Zealand. 
Ms Andrews is charged with positioning ASIA DMC in Australia as an extremely accomplished supplier of high-end leisure, tailor-made journeys focused on experiential travel, intercultural exchange with local communities, and corporate travel experiences into Southeast Asia. 
Mr Snoxell in the position of Director of Sales and Marketing New Zealand will drive awareness of the growing DMC in the market – focusing on key travel touch points related to nature, sustainability and discovery of pristine destinations. New direct Air New Zealand flights from Auckland to Hanoi and Ho Chi Minh City are providing the driver to push the market forward faster still. 
Formerly known as HG Travel, a trusted mainstream brand of 20 years standing, the company was rebranded last year as ASIA DMC, appointing Mr Linh Le to the role of Group Managing Director to expand operational scope and expand the tailor-made market. 
Lindy needs little introduction in Australia,” said Linh Le. “She has an extraordinary travel industry track record courtesy of a deep understanding of the business and a drive that is second to none. The same goes for Mark who has a wealth of experience working with travel companies in New Zealand and we are delighted to have them both on board.” 
Mr Mark Snoxell – Director of Sales and Marketing, New Zealand
Lindy’s reputation as an innovative achiever was recognised by a nomination for Telstra’s Business Woman of the Year. Her tourism industry experience covers MICE, high-end leisure, airlines, destinations and hotels – with her award-winning sales and marketing strategies creating astonishing growth for small and large organisations. She heads Boutique Tourism Collection which is the representative office of ASIA DMC. 
When I heard that Linh was heading up ASIA DMC, I jumped at the chance to work with him again,” said Ms Andrews. “He is highly respected in Australia and brings a refreshing new attitude to the business. I look forward to building on ASIA DMC’s 20 years of heritage and developing new business channels for their programmes.” 
Mark, who leads Exposure Downunder, specialises in working with wholesalers that can connect travellers with a deep sense of culture and environment. “Kiwis are very culturally aware and take their social and global responsibilities seriously when travelling. So HG Foundation, who lead the CSR activities of ASIA DMC, and its commitment to sustainability is a big draw. So too is nature so trekking in northern Vietnam for example or the smaller more tailor-made experiences in Halong Bay will be well received.” 
The new teams in Australia and New Zealand will roll out ASIA DMC’s new “Spirit of Travel” concept in the market – a collection of unique touring suited to families, couples, private journeys and small groups that focus on personalised, experience-rich content. 
The new tailor-made concept will also be rolled out in the UK following ASIA DMC’s opening of an office there last month headed by Gary Toshack. 
Photo caption: Ms Lindy Andrews is leading ASIA DMC’s expansion into the Australian market


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