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Regional campaign on Shopee to drive online sales and engagement with Ascott Star Rewards members
SINGAPORE– Tis’ the season of giving. CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott), is kicking off this festive season with Southeast Asia’s biggest promotion on Shopee, one of the leading ecommerce platforms in Southeast Asia and Taiwan. About S$13 million worth of goodies are up for grabs; starting from the Shopee 12.12 Birthday Sale till the end of the year. These include flash sales where shoppers can receive up to 90% off best flexible rates at close to 20 participating properties in Southeast Asia. Over 500,000 prizes including complimentary stays, up to 50% off discount vouchers and membership tier upgrades for Ascott’s loyalty programme, Ascott Star Rewards (ASR), will also be given away.
Ascott will be launching the campaign across Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Ascott is the first international hospitality company to roll out a regional collaboration with the ecommerce platform. Through livestreams on Shopee, viewers will get to engage with popular television and social media personalities and stand to win complimentary stays with Ascott. Shoppers can also play an Ascott X Shopee Lucky Prize game to receive perks such as free stays, discount vouchers, and exclusive ASR membership tier upgrade.
This regional collaboration follows the success of Ascott’s 11.11 Big Sale with Shopee Singapore. A total of over 1,300 room nights from Ascott Orchard Singapore, Ascott Raffles Place Singapore, lyf Funan Singapore and D’Hotel Singapore were sold out during the 11.11 Big Sale. Over 340 complimentary stays and discount vouchers were fully redeemed. In addition, more than 1,000 shoppers signed up for an ASR membership and over 100,000 viewers tuned in to Ascott’s livestream on 11.11 hosted by Shopee Singapore.
Mr Ervin Yeo, Ascott’s Managing Director for Southeast Asia, said: “Ascott’s regional collaboration with Shopee enables us to tap on the popularity of ecommerce and shoppertainment to reach a wider demographic, and bring the Ascott experience live from our properties to wherever our customers may be. This collaboration also allows us to drive sales, beyond our direct channels and conventional online travel booking sites, to uncover additional revenue streams and deliver greater value to our property owners and business partners. We had strong results on Shopee Singapore on 11.11 and are expanding this initiative across the Southeast Asia region to tap on the expected increased demand during 12.12 and the festive season, offering our customers even more rewards to stay with Ascott.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
