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Aqua Hotels & Resorts announced the addition of Flip.to’s social media service with the company’s Website booking engines for 14 of their Hawaii hotels and resorts.
“Integrating with Flip.to’s confirmation component enhances our commitment to social media,” said Amber Watt, Aqua’s Director of Internet Strategy. “It’s a new marketing service that turns customers into Aqua’s best advocates and we’re excited to be the only company in Hawaii doing it right now.”
Differing from the traditional push or pull marketing, Flip.to is based on “magnetic marketing” – defined as a time when the customer and brand are drawn together at the right time, without either side needing to take any aggressive action. Having built a platform that integrates with a brand’s Website booking engine, Flip.to engages with customers immediately after they’ve confirmed their room reservation.
“At no other time is there a greater attraction between a brand and its customer than the bond that is created when the sale is confirmed,” stated Ron Callari, Flip.to’s Vice President of Business Development. “This is the one optimal moment when the customer and the brand are traversing the same wavelength.”
During the ‘optimal moment’, Aqua utilizes a system that offers incentives to customers in exchange for their using social media programs like Twitter and Facebook to share their Hawaii travel plans with friends and followers and, by passing on a link to Aqua.
“It’s an exciting new way to spread the word and create more buzz about Aqua,” added Watt. “Also, Flip.to tracks everything to gauge effectiveness. It’s a great service!”
Aqua started the incentive process by offering complimentary room upgrades. Over the coming months, Aqua plans to add more deals to the program.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
