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ANA and TAM Airlines have announced that the two Star Alliance carriers will strengthen their relationship through a new code-sharing agreement beginning 15 October 2010, subject to government approval.
Both carriers will cooperate through code sharing to connect Tokyo and Sao Paulo via London. TAM Airlines will place its JJ flight code on ANA flights between Narita, Tokyo and Heathrow, London. ANA will place its NH flight code on TAM flights between Heathrow, London and Guarulhos, Sao Paulo.
The code sharing will increase both airlines’ presence in each other’s market, as well as provide seamless travel to their customers to various cities in Asia and South America via Tokyo and Sao Paulo, respectively. Since May 2010, members of both airlines’ frequent flyer programs, “ANA Mileage Club” and “TAM Fidelidade”, have already begun to accrue and redeem miles with either airline.
“The cooperation with TAM Airlines will enable us to connect Sao Paulo, South America’s largest business market, and ANA’s major international hub in Tokyo, enhancing our position in the South American market. Through this code-sharing service, both ANA and TAM Airlines will be able to offer their customers a greater opportunity to travel between Asia and South America,” said Keisuke Okada, ANA’s Executive Vice President, Alliances and International Affairs.
“We are strengthening our presence in Asia and we are very pleased with this partnership with ANA, allowing us to offer our customers a smooth and integrated travel experience”, said Paulo Castello Branco, TAM Airlines’ Vice President, Commercial and Planning, adding that recently TAM announced the expansion of its presence in the region through a new back office in Hong Kong.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
