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HomeAsia-PacificAmadeus`s Optims S.A.S implements RMS in Crown Towers and Crown Promenade Hotel in Australia

Amadeus`s Optims S.A.S implements RMS in Crown Towers and Crown Promenade Hotel in Australia

Optims S.A.S (a wholly-owned subsidiary of Amadeus), provider of…

Optims S.A.S (a wholly-owned subsidiary of Amadeus), provider of Revenue Management Systems (RMS) and IT enabling solutions dedicated to the hospitality, tourism and transport industries announced the successful installation of the City.Optims Revenue Management System in the Crown Towers and Crown Promenade Hotel, comprising Australia’s largest casino.

With City.Optims, both hotels are now able to optimize multiple revenue streams, provide detailed analysis and reports, forecast future demand and business trends and obtain daily controls in order to increase revenue per available room (RevPAR). A multi-property revenue management system, City.Optims can be installed in an Application Service Provider (ASP) environment or, hosted locally within the hotel, giving each hotel constant access to its data, while the head office receives an overall view of the business, allowing it to optimise the chain and supervise all hotels.

Peter Crinis, Executive General Manager – Hotels for Crown Limited, said: “After a thorough evaluation of systems available, the Optims Revenue Management solution was selected as it was the most suitable product to meet our requirements. Since installation, it has enhanced our ability to yield manage across our markets in both hotels.”

Craig Chait, Chief Executive Officer of iHost Hospitality, a leading solutions provider to the hospitality industry in Australia, New Zealand and Pacific, and Optims S.A.S business partner for the region, said: “In the short time that City.Optims has been installed we have received excellent feedback from both the Crown Towers and Crown Promenade Hotel.”

“We are proud to have Crown as a valued customer, strengthening the position of Optims as the leading global revenue management system for hotels. Australian hotel managers, as in many other markets, see the power in deploying informed and functional yield management systems, and we are proud to work with Optims as they have proven to be the market leader the world over, and Australia is no exception,” he added.

Oliver Winzer, Group Managing Director of Optims Asia, said: “We are delighted to provide our solutions to the Crown Towers and Crown Promenade and its revenue driven management team. Both these hotels are unique and boast impeccable customer service and experience. The hotel business is a competitive one and an automated system like Optims can make a major difference in gaining a definite RevPAR advantage.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.