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Amadeus and STA Travel announced a long-term extension to their content agreement. The geographic scope of the deal includes the U.K., Germany, NewZealand, Australia, the U.S., Austria, Switzerland, South Africa, Sweden, Japan, Singapore, and Thailand among others.
Under this new agreement, over 29 STA Travel markets will use the Amadeus distribution system to access travel content throughout Amadeus/ global partner network. Today, STA Travel already enjoys the benefits of Amadeus’ technology solutions including but not limited to the Amadeus e-Travel Management online booking tool for business travelers. With the needs of this specific customer in mind, Amadeus had also developed a custom built e-ticketing solution for STA Travel.
“We are pleased to extend this successful partnership as we continue to access some of the best content in the market. With its global reach, and local content, Amadeus is a partner that understands our challenges and is well equipped to support us in our business objectives. Going forward, we will look to collaborate further with Amadeus to be able to adapt to the ever-changing needs of our customers,” said Peter Liney, CEO of STA Travel.
“Over the last few years Amadeus has worked closely with travel agencies to identify missed opportunities that could make travel agencies more profitable. Our long-standing relationship with STA Travel is a testimonial of our efforts to help our customers drive efficiencies and maximize opportunities within their own operations, and to fuel our development and innovation efforts, confirming Amadeus as the partner of choice for the travel agency of the future,” said Stephane Durand, Director, Online & Leisure at Amadeus.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
