Offering full cross-hemisphere superyacht PR and marketing service.
Two specialist superyacht PR and marketing firms, Netherlands-based AK Marketeers and New Zealand-based Albatross PR, have announced their working partnership.
With more than 30 years combined experience in the superyacht sector the move will allow the companies to offer their clients a full cross-hemisphere expert marketing, PR and communications service. While both companies will continue to operate independently, this partnership allows the two entities to draw on each other’s fields of expertise to the benefit of their multi-national clients.
Led by Director Anco Kok, AK marketeers is located in the heart of Europe’s superyachting sector, the Netherlands. The company employs a team of marketing experts and represents companies across both superyacht and commercial marine sectors. Providing strategic and operational marketing services, AK marketeers utilises a wide network of contacts and a deep understanding of international marketing.
Based in New Zealand, with strong international networks, Albatross PR represents a wide range of the Asia-Pacific’s leading names. Run by former superyacht journalists, Isla McKechnie and Ellie Brade, the company specialises in PR, communications, and digital and social media strategy.
With Europe a focal yachting hub, and the Asia-Pacific continuing to grow in importance, ensuring good coverage across both regions as well as the wider international market place is becoming increasingly crucial for superyacht companies serious about their marketing and communications strategy. This new partnership allows clients of the two companies to develop a full marketing and PR strategy to ensure their message is being heard across these key regions, while retaining a personal, involved approach to each target market.
“Having worked with Ellie and Isla for many years, first as journalists and more recently on collaborative PR and marketing projects, it made perfect sense to formalise our partnership,” said Anco Kok, Director of AK marketeers. “By working together we can increase all that we offer our clients.”
“Working with Anco is the natural step for us. We trust his approach to clients implicitly; the care he takes to see them prosper and the overarching, strategic tack he brings to their brand aligns with our way of doing things,” said Brade, from Albatross PR.
With the added strength this alignment brings to both agencies, the partnership is moving into show season excited about the breadth of opportunity they’re able to offer clients. The reach this partnership offers is unprecedented in the industry and sets a new standard for what small, medium and large companies within the superyacht sphere should expect from their PR and marketing agencies.
Representatives of Albatross PR and AK marketeers will be at major industry events this season including the Singapore Yacht Show, Fort Lauderdale International Boat Show, ASMEX, Monaco Yacht Show and METS.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
