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With the liberalization of the Kuala Lumpur-Singapore route since 1 February 2008, Singapore is merely a weekend away for many leisure travelers and is now a popular day-trip option for many business travelers. With AirAsia‘s fares strategy for this route, passenger load peaked at over 85% for the first month (February) with two (2) flights daily, demonstrating a strong growth for this sector.
AirAsia bookings to date have shown strong demand for this 55-minute route since its introduction, a reflection in AirAsia being the preferred airline to travel for the Kuala Lumpur-Singapore route. Both bookings for March and April have already surpassed the 50% load mark, which is a good indication that the airline is set on achieving its target of over 85% load for the sector.
From the overall bookings to date including flights from/to Kuala Lumpur, over 63% guests travel for business, while over 37% travel for leisure, mostly in small groups of two to four. Malaysians made up a total of 59% of the passengers and 41% by Singaporeans.
Kathleen Tan, Regional Head of Commercial, AirAsia, “We have pursued this route for six (6) years and finally, we are quite ecstatic to see our efforts paid off with such strong load for both ways, and most of all, we are now able to offer unique Singapore experience to our guests flying in from all over ASEAN, Australia and China with AirAsia X, and the rest of the world. We are happy to serve the latent demand for those traveling through our Kuala Lumpur hub to enter Singapore. In addition, our low fares are such an attractive pull that many people are able to make their way home over the weekend, visit friends and relatives or just go for a weekend shopping spree.”
“Our low fares have always and will continue to stimulate travel. We are also working very closely with Singapore Tourism Board to promote places of interest in the island and are currently in discussions with them to see if we can offer attractive deals or discounts of up to 50% on theme park entry fees, etc for Malaysians visiting Singapore on AirAsia.”
The Kuala Lumpur-Singapore route is serviced by AirAsia’s new Airbus A320 which has a seating capacity of 180.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
