Sapporo is the most popular destination for year-end holidays amongst asian millennials

Sapporo December bookings experienced a rapid growth of 161% amongst Singaporeans and a growth of 145% amongst Malaysians.

SINGAPORE – Comparing agoda booking data for December 2015 against December 2016, Sapporo (Japan) has been identified as the most popular up-and-coming destination of choice for Singaporean and Malaysian travelers.

Sapporo December bookings experienced a rapid growth of 161% amongst Singaporeans and a growth of 145% amongst Malaysians.

Famous for its high quality seafood, Sapporo is a foodie’s paradise for the 71% of Singaporean and for the 73% of Malaysian millennial travelers who chose food and dining as one of their preferred travel experiences in the agoda Travel & Tech Study. Pair this with an epic ski season, and it’s easy to see why this winter wonderland is becoming more popular with Singaporeans and Malaysians looking to escape the heat and hit the slopes.

Besides the local favourites, other up-and-coming destinations amongst Singaporean travelers for year-end holidays include the United Kingdom’s London, South Korea’s Jeju Island and Seoul and Taiwan’s Yilan, Taichung and Taipei. Other up-and-coming destinations amongst Malaysian travelers for year-end holidays include Japan’s Sapporo, Taiwan’s Taichung, and Nantou.

Andrew Edwards, Global Director for Brand and Communications at agoda, comments: “Travelers want variety when they’re abroad, so there are a diverse group of destinations emerging as year-end holiday hot spots.”

“Taiwan and Japan are two of the most unique places in the world, boasting a hybrid of ultramodern and vibrant capital cities paired with historic and scenic landscapes. The growth of travel to these two countries has led to an increased focus at agoda on catering to these new travel experiences amongst South East Asian travelers.”

Top 15 growing destinations for Singaporean travelers (Dec 2015 vs. Dec 2016)

Ranking	Country/Region	Place	Growth (%)
1.	Japan	Sapporo	161
2.	United Kingdom	London	83
3.	South Korea	Jeju Island	75
4.	Myanmar	Yangon	75
5.	Taiwan	Yilan	73
6.	South Korea	Seoul	72
7.	Malaysia	Johor Bahru	68
8.	Mainland China	Guangzhou	61
9.	Japan	Tokyo	47
10.	Mainland China	Beijing	44
11.	Malaysia	Cameron Highlands	43
12.	Japan	Osaka	40
13.	Taiwan	Taichung	38
14.	Japan	Kyoto	35
15.	Taiwan	Taipei	31

Top 15 growing destinations for Malaysian travelers (Dec 2015 vs. Dec 2016)

Ranking	Country	Place	Growth (%)
1.	Japan	Sapporo	145
2.	Malaysia	Kinabalu National Park	132
3.	Malaysia	Seremban	110
4.	Taiwan	Taichung	109
5.	Malaysia	Bintulu	102
6.	Malaysia	Sungai Petani	91
7.	Malaysia	Miri	89
8.	Malaysia	Sandakan	82
9.	Malaysia	Batu Pahat	80
10.	Taiwan	Nantou	78
11.	Malaysia	Tawau	74
12.	Malaysia	Kuala Terengganu	72
13.	Malaysia	Kota Bharu	68
14.	United Kingdom	London	66
15	Taiwan	Taipei	61

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Theodore Koumelis

Co-Founder & Managing Editor - TravelDailyNews Media Network | + Articles

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.