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MyFest 2015 is a continuation of the Visit Malaysia Year campaign from last year, and aims to promote Malaysia’s cultural aspect as a tourist attraction. The campaign is expected to significantly boost arrivals of tourists to Malaysia, with targets of 29.4 million tourist arrivals and RM89 billion in tourist receipts in 2015.
NAY PYI TAW, MYANMAR – Malaysia is taking part in the ASEAN Tourism Forum (ATF) in Nay Pyi Taw, Myanmar, this year. The week-long ATF offers Malaysia a strong marketing platform to market and create awareness for the Malaysia Year of Festivals or MyFest 2015 to its ASEAN counterparts.
The Malaysia delegation is headed by the Secretary-General of the Ministry of Tourism and Culture, Datuk Dr. Ong Hong Peng, the Deputy Chairman of Tourism Malaysia, Dato’ Sri Maznah Mazlan, and the Director General of Tourism Malaysia, Dato’ Mirza Mohammad Taiyab.
MyFest 2015 is a continuation of the Visit Malaysia Year campaign from last year, and aims to promote Malaysia’s cultural aspect as a tourist attraction. Themed “Endless Celebrations”, a total of 50 cultural events and festivities have been identified as key cultural attractions in Malaysia. The campaign is expected to significantly boost arrivals of tourists to Malaysia, with targets of 29.4 million tourist arrivals and RM89 billion in tourist receipts in 2015.
Dato’ Mirza Mohammad Taiyab presented Tourism Malaysia campaign MyFest 2015 to all members of media during Media briefing at ATF 2015 on January 28, 2015
As in previous years, the ATF 2015 sees the participation of an elite Malaysian delegation, comprising of 55 hoteliers, travel agents, theme park operators, and state tourism boards (Penang State Tourism, Sabah Tourism Board, and Tourism Selangor Sdn. Bhd), who will make their sales pitch at the three-day ATF TRAVEX (Travel Exchange) to over 400 international buyers.
On 28 January, Tourism Malaysia gave a presentation to the media on the MyFest 2015 campaign and the 50 events which are happening this year. Later in the evening, the MyFest 2015 campaign launched at the ‘Malaysia Gala Night Dinner’ at MAX Hotel. The attendees consisting of buyers, media, Malaysian sellers, and invited guests had the chance to watch the award-winning video titled ‘Malaysia Truly Asia – The Essence of Asia’ recorded by internationally renowned Malaysian singer, Yuna.
Photo caption (left to right): Ms. Christiana Tharsis, Undersecretary, Tourism Policy & International Relations, Ministry of Tourism and Culture, Malaysia, Dato’ Mirza Mohammad Taiyab, Director General, Tourism Malaysia, Mr. Syed Yahya Syed Othman, Director of International Promotion (Southeast Asia), Tourism Malaysia
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