The campaign will be extended by a series of considerable State and Territory Tourism Organisation partnerships underlining the joint “One Voice for Australia” approach in the German market.
SYDNEY – Tourism Australia and Emirates have launched a cooperative advertising campaign in the German market which will run until 31 December on TV, in cinemas and through digital and online advertising.
The joint state projects include partnerships between the South Australian Tourism Commission and Tourism Northern Territory, Tourism Victoria and Destination New South Wales as well as Tourism Western Australia and Tourism Northern Territory. The media selected for these projects includes print content partnerships, supplements, out of home advertising and more. Tourism Australia and Emirates want to jointly promote the unique experiences and diversity Australia has to offer and entice clients to make Emirates their airline of choice for their flight Down Under.
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