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Brand USA’s first award win in South-East Asia

Brand USA win’s Best Marketing & Development Effort 2014 by TTG Asia.

SINGAPORE – Brand USA received its first award win in South-East Asia at the 25th Annual TTG Travel Awards 2014 held in Bangkok. The Best Marketing & Development Effort award was presented to Brand USA in recognition of its outstanding, exemplary and inspirational marketing and relationship-building efforts, giving travelers from Asia a new look at the United States of America. Since its inception, Brand USA has worked with industry partners to significantly expand its marketing efforts in consumer marketing and advertising, co-op marketing programs and travel trade outreach.
TTG Travel Awards serves as a benchmark for high standards across the travel industry and is one of Asia’s most sought after and influential awards in the region. The winners of the awards are selected by the readers of TTG China, TTG Asia, TTG India, TTGmice, TTG- BTmice China, TTGassociations and TTG Asia Luxury. This year, a total of 150,000 valid votes were received over a period of two months, running May through July.
The industry in Asia-Pacific is pleasantly surprised with the entry of Brand USA’s new marketing campaigns and initiatives to increase travel from South-East Asia and Greater China to the United States. Brand USA looks set to be a force to be reckon with,” says Michael Chow, Group Publisher of TTG Asia Media.
Brand USA’s award win at the TTG Travel Awards signifies the recognition of its global marketing efforts to promote the U.S. as a premier travel destination and communicating U.S. entry and exit policies and procedures. Brand USA has introduced to the region memorable campaigns which includes: The Tree Hugger, Jazz Player, Lobster and Girl in Shoes as well as colorful advertorials featuring various cities, states and territories such as San Francisco, Las Vegas, Virginia, Maryland, Washington D.C., Oregon, Idaho, Wyoming, Los Angeles, New York City, Alaska, Guam, Northern Marianas, Chicago, Miami, Houston, Texas, New Mexico, Kansas, Ohio and Florida.
We are honored to be the recipient of the Best Marketing & Development Effort award. Having just started our marketing efforts in South-East Asia, we are encouraged by this award win. We will continue to collaborate with industry partners as we further anchor ourselves in the region,” says Christopher Thompson, President & CEO of Brand USA.

Brand USA’s marketing and advertising campaigns are paying off, and according to the recent Oxford Economics study, have generated 1.1 million incremental visitors to the United States, equating to a marketing ROI of 47:1.


ITB Asia 2014
Following its inaugural debut at ITB Asia Singapore last year with the largest presence of USA exhibitors, Brand USA will be returning to ITB Asia 2014 with travel trade partners such as United Airlines, NYC & Company, Visit Florida, San Francisco Travel Association, Las Vegas Convention & Visitors Authority, Grand Canyon West, Alamo Rent a Car, Tour America, MGM Resorts International, Caesars Entertainment, Wynn Las Vegas & Encore Resort, Bellagio Hotel and Cirque Du Soleil.
Together with these U.S. destinations, travel brands and receptive operators, Brand USA will continue to actively employ business-to-business marketing efforts which includes tradeshows, sales missions, tour operator and travel agent outreach, and educational campaigns about U.S. entry policies.

Photo caption: The USA Pavilion Opening Ceremony at ITB Asia 2013 in Singapore saw the significant presence of U.S. destinations, U.S. industry leaders and media organizations.


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