As Australia's national tourism organization, Tourism Australia's role is to increase international and domestic leisure tourism.
Shanghai, China: Reuter Communications, the integrated luxury agency based in Shanghai and with offices in Hong Kong, Dubai and Singapore, has been appointed the PR and social media partner of Tourism Australia in Mainland China. The agency will be responsible for PR strategy, talent and media management, international media hosting program, business events and thought-leadership as well as social media strategy and operations.
As Australia's national tourism organization, Tourism Australia's role is to increase international and domestic leisure tourism via international business events, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
Andrew Hogg, Regional General Manager, North Asia of Tourism Australia said “We are delighted to have a PR and Communications partner in China that truly has the market expertise and digital acumen to support us in achieving our goals. I believe Reuter’s resources in fashion and lifestyle sectors can help us tackle the challenges and re-position Australia as a trendy destination to today’s Chinese travelers. We look forward to a strong partnership going forward and are excited about the plans in store.”
Nick Cakebread, Managing Partner of Reuter Communications said, “We are delighted to have been selected by such a respected government agency as Tourism Australia. This is a key milestone in our ongoing growth as we bring more digital, integrated and strategic services to our clients.”