Shangri-La Hotels and Resorts has unveiled a revamped website that will allow travellers to experience the world's most enchanting destinations even before their journeys begin…
HONG KONG- Shangri-La Hotels and Resorts has unveiled a revamped website that will allow travellers to experience the world’s most enchanting destinations even before their journeys begin. Enhanced features, which include sharing the best of the group’s photography, will help travellers get closer to their destinations. To commemorate the new site, Shangri-La will launch the “LovingTheMoment” Instagram initiative to encourage everyone to share photos of their location.“After 10 months in the making, we are proud to launch the new Shangri-La.com, which is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests,” said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts. “We hope the site will make it easier for our guests to explore destinations, make and manage bookings, connect and share through their social media communities, and allow travellers who have not yet stayed with us to have a beautiful entry into the world of Shangri-La.”
From water views at Shangri-La’s Rasa Sayang Resort and Spa, Penang to a bird’s-eye view of Sydney Harbour at Shangri-La Hotel, Sydney, visitors will be taken on visual journeys that bring the hotel and destination experience to life through imagery of the setting, food, services and facilities.In addition, each individual property page now features a “Your Shangri-La Story” section, which transports travellers to the hotel and destination through a compelling narrative.
To celebrate the sharing of the group’s best photography, Shangri-La is encouraging travellers to share photos that tell a story about cities they are in through the “LovingTheMoment” Instagram initiative. During the initiative’s two themed phases, travellers will have the opportunity to share their photos that capture the places and food they have experienced.
Booking Made Easier
The new website features a user-friendly booking engine that was tested by Shangri-La.com users for four months to help ensuring a more convenient confirmation process. With fewer steps and pages to complete a booking, it has never been easier for travellers to book their Shangri-La stay. A fully optimised mobile versions of the site have been also created for iPhone, Android and Blackberry users. Booking procedures will also be launched on mobile application for iPhone and iPad users at the end of June. The application will allow travellers to find a Shangri-La hotel, book their stay, access all the latest offers and help members of Shangri-La’s guest recognition and reward programme Golden Circle managing their accounts.
The new website will integrate with popular social media platforms including Facebook, Twitter, YouTube, Weibo, Kaixin and Youku. The integrations will not only enable greater connectivity for fans and followers to engage with the Shangri-La brands and share specific Shangri-La.com content with their own networks, but also expand the reach of the new website beyond its own pages.
Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages 72 hotels under the Shangri-La, Kerry and Traders brands, with a room inventory of over 30,000. Over four decades the group has established its brand hallmark of ‘hospitality from the heart.’ The group has a substantial development pipeline with upcoming projects in Canada, mainland China, India, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and United Kingdom.
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