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Malaysia participates in ASEAN Tourism Forum 2024 to promote eco-tourism, sustainability and community

Malaysia attends ASEAN Tourism Forum 2024 to promote sustainable development, ecotourism, and community involvement, and will host ATF 2025 since last hosting in 2014.

Malaysia’s delegation to Southeast Asia’s largest tourism trade event of ASEAN Tourism Forum (ATF2024) this year comes with a mission to promote sustainable development, increasing and stimulating ecotourism in the region, best practices for sustainability, preserving existing ecotourism and community involvement.

A ribbon-cutting ceremony followed by a cultural dance by Istana Budaya to officiate Malaysia’s booth is led by Dato’ Roslan Tan Sri Abdul Rahman, Secretary General of Ministry of Tourism, Arts & Culture Malaysia, accompanied by Dato’ Dr. Ammar Bin Abd. Ghapar, Director General of Tourism Malaysia; and H.E. Ambassador Edi Irwan bin Mahmud, Malaysian Ambassador to the Lao PDR.

Joining the Malaysian delegation are representatives from Perak Tourism, Melaka Tourism and Johor Tourism as well as local dignitaries, excellencies, media, and tourism industry players. Malaysia will officially become the next host for the ASEAN Tourism Forum 2025, marking its return to hosting ATF since the last event in
2014 in Kuching, Sarawak.

Dato Sri Tiong King Sing, Minister of Tourism, Arts & Culture Malaysia will attend the 27th ASEAN Tourism Ministers Meeting, and the 44th ASEAN Plus Three Tourism Meeting. The official opening ceremony of ATF 2024 is set for 24th January 2024 by H.E. Prime Minister of Laos Sonexay Siphandone at the Don Chan Palace Hotel, Sisattanak District, Vientiane.

ATF 2024 will cover two concurrent events, namely the Ministerial and Bilateral meetings in Landmark Hotel, while the TRAVEX is in the Lao ITEC Exhibition Hall which serves as a platform for suppliers of ASEAN tourism products and services as well as qualified buyers from around the world to meet through pre-scheduled appointments.

For TRAVEX, Malaysia will depict eco-tourism and sustainable attractions in tandem with the modern cities that Malaysian tourism has to offer including Malaysian traditional handicrafts by KARYANEKA at booth number A4 in Lao ITECC Exhibition Centre, Vientiane.

On this note, Malaysia congratulates Laos for successfully organising ATF2024. We hope that the meeting and travel fair will help in boosting the ASEAN tourism business and bilateral understanding at the highest level,” said Dato Sri Tiong King Sing.

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