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Value. Value. Value. The three key pillars that had supported the fundamental intention for devising and recently launching innovative meetings packages and schemes for Meetings, Incentives, Conventions and Exhibition (MICE) organisers by Singapore Expo.
“We’ve put our ears to the ground and especially in the past year ‘Value-For-Money’ has been the mantra amongst organisers. Singapore Expo understands this need. While we constantly evaluate our contribution to the success of the events held at the centre, we also endeavour to go the extra mile.
I believe these value-packed schemes will assure organisers of our commitment to their success. In addition, Singapore Expo continues to remain current and perceptive to the dynamic shifts and needs of the MICE community” says Chandran Nair, Deputy General Manager, Singex Venues Pte Ltd.
Two distinctive packages – The Enhanced New Trade Show Scheme and Simply Expo and were rolled out to both the local and international organisers. They are:
The Enhanced New Trade Show Scheme
The New Trade Show Scheme launched in 2006 was aimed at assisting organisers in the development and growth of new shows and reduce substantially the up-front capital risk. In addition, the organisers enjoyed attractive and favourable rental packages.
To qualify for the New Show Launch scheme, the B2B, trade event must be:
– Held for the first time at Singapore Expo
– Held within its own dedicated hall (or part hall) with a separate entrance from any concurrently held event
– Not have similar profiles as existing shows organised by the same organising company
– Have its own specific identity (i.e logo), together with dedicated exhibitor and visitor promotional materials
– Not lead to a reduction of an existing tenancy from another show held either concurrently or another show held on alternative dates by the same organiser at Singapore Expo.
The Enhanced New Trade Show Scheme is an ‘upgrade’ focused on providing more incentives to organisers to anchor their new exhibitions at Singapore Expo. In addition to the preferential rental packages and reduced risks related to initial capital outlay, organisers can look towards:
– Complimentary PR support
– Complimentary web banner placement on singaporeexpo.com.sg up to two months
– Complimentary update and inclusion of event highlights on singaporeexpo.com.sg event calendar.
– Complimentary use of registration counter
– Reward Point System – Organisers will receive one Reward Point for every sqm of qualifiable space at Expo. These points will then be used to redeem a whole host of services from hall rental, A&P space, hotel rooms, F&B etc.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
