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- While many corporates have been slow to adapt to the new world of online social marketing, a few are leading the way
- In a new business TV show, Hilary Topper discusses some exemplary corporate social marketing strategies
While the big business news about the web 2.0 revolution and the exciting new possibilities it creates for marketing small business, in a few cases it is large companies that are leading the way.
According to social marketing expert Hilary Topper of HJMT Communications, UK car manufacturer Land Rover are a case in point.
The brand has recently rolled out an innovative Twitter marketing strategy to build buzz about their new range. Watch Topper’s free show right here to find out more.
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
