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- Social media experts: a dying breed
- Louis Gray and Thomas Power talk about the changing role of social media in mainstream markets
It might seem, these days, like every second person online is a “social media expert” or “online guru”. Regardless of whether or not you actually believe these claims, this industry of social media consultancy doesn’t have a particularly bright future.
As online networking platforms become more and more mainstream, the need for “experts” is diminishing as using these tools effectively is quickly becoming as intuitive as emails or text messaging.
Louis Gray, silicon blogger and ‘new age reporter’ talks about the change big companies need to make to ensure that customers know they are cared about. It’s not an easy thing to do, but the payoff – in brand reputation and revenue, can be truly extraordinary.
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
