Wonderful Greece, the slogan for the worldwide Greece awareness advertising campaign, is set to hog the headlines at BITE, the Beijing International Tourism Expo 2006 at the…
Wonderful Greece, the slogan for the worldwide Greece awareness advertising campaign, is set to hog the headlines at BITE, the Beijing International Tourism Expo 2006 at the Beijing Exhibition Centre from 22 to 24 June 2006.
Partnering BITE 2006 as the official ‘Partner Country’ for the second year straight, the Greek National Tourism Organisation (GNTO) will see the grouping of various Greek tourism-marketing corporations in the largest single country participation with a total exhibition space take-up of more than 1,152 sqm.
Getting its sights on China’s expanding tourism market, strategic media vehicles such as outdoor advertising, press advertisements and television spots are utilised for Greece’s tourism promotion in the various Chinese cities such as Beijing, Kunming and Shanghai. The Southeastern Europe country with a population of 10,964,020 has embarked on a 2006 full-scale worldwide awareness advertising campaign stretching over 43 countries including Brazil, China, Germany, The United Kingdom, Japan, South Africa, Holland, Saudi Arabia and Finland.
Mr Stelios Korkidis, Press & Tourism Counsellor, Embassy of Greece in Beijing said, BITE is a prominent exhibition in China’s tourism field and we would like to take this opportunity to promote both Greece and China. With Greece participating as ‘Partner Country’ in BITE 2006, visitors can expect to see cultural events and concerts to celebrate Greece with the local Chinese people.
The organisers have endorsed Greece’s participation with much anticipation as BITE once again renews its ties with Greece as Partner Country, reinforcing the show’s marque as the preferred leading tourism and travel exhibition on the international travel industry calendar.
The third annual international tourism trade and consumer fair is targeted to attract over 600 international and local participating companies and will boast a truly international representation, with new participating countries namely Ethiopia, Holland, Kenya, Slovenia, Mongolia, Spain, Tunisia, Switzerland and Tanzania.
With the 2008 Beijing Olympics coming up in two years and a dynamic market climate predicted to grow to 100 million departures in 2020, China’s tourism industry is expected to heat up significantly, during which BITE will definitely be the vital link between the Chinese and the vibrant global travel and tourism industry in the years to come.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
