Women are prioritising travel above falling in love when it comes to unfulfilled life ambitions, according to a recent survey by online travel community, Thelma & Louise. The female-only website, which conducted the research as part of a major re-vamp, found that only 10 per cent of the women polled named “fall in love” as a life-long dream that they haven’t yet fulfilled, yet more than a third (37 per cent) cited “travel” as an ambition…
Women are prioritising travel above falling in love when it comes to unfulfilled life ambitions, according to a recent survey by online travel community, Thelma & Louise. The female-only website, which conducted the research as part of a major re-vamp, found that only 10 per cent of the women polled named “fall in love” as a life-long dream that they haven’t yet fulfilled, yet more than a third (37 per cent) cited “travel” as an ambition.
“Win the lottery” came top of the list with 57 per cent saying it was their number one fantasy, “travel” was in second place with 37 per cent and career aspirations came third with “get a dream job” receiving a 24 per cent share.
Interestingly, female students and women in the 18-24-year age range were the only groups who didn’t consider “winning the lottery” to be a top priority. They placed money behind their careers and having a family, and in the case of the students, travelling and even the physical goal of running a marathon.
“As a women’s travel website, we weren’t surprised to see that travel ranked highly in the list of life ambitions. Over the years, we’ve had members “trucking” through the US together, pairing up to follow China’s legendary Silk Road and even driving across the Sahara – all in the name of fulfilling a dream,” said Thelma & Louise co-founder Christine Davies.
“It goes to show just how important travel is to many women. Of course there are lots of people who fantasise about winning the lottery but it’s somewhat out of reach, whereas travel is very achievable. Thelma & Louise is encouraging women to discover the joy of travel, no matter what their age or circumstances. Whether they are using the website to seek inspiration and advice, to connect with old friends and make new ones, or to find a travel companion to go on an adventure with, Thelma & Louise can help make it happen.”
Finally, the survey showed that the female sense of adventure is alive and kicking, with 15 per cent of all the women polled and 29 per cent of the 18 – 24 year-olds polled selecting “an adventure holiday” as the getaway that appealed to them most.
The new-look Thelma & Louise website was launched on 8 July 2010.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
