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GuestLogix, Inc. announced that Viva Macau Airlines, Macau’s low-fare international airline, has successfully implemented the GuestLogix point-of-sale handhelds and retail transaction platform to accept credit card purchases on all its flights. The deployment paves the way for the onboard introduction of new products and services never before available on Asian flights.
Dr. Reginald Macdonald, CEO of Viva Macau Airlines said: “We are very pleased with our GuestLogix launch efforts and we now look forward to the next phase where we can leverage the convenience of shopping onboard using credit cards to offer a myriad of travel relevant, destination-based products and services.”
Serving Asia’s newest destination for leisure, entertainment, gaming, shopping, events and mixed culture, Viva Macau’s goal is to redefine air travel with a new onboard experience to meet every customers’ travel needs. GuestLogix onboard store technology makes it convenient for passengers to purchase beverages, meals, snacks and other merchandise onboard. The onboard store also enables Viva Macau to sell new products and services such as ground transportation tickets, ferry tickets to neighbouring Hong Kong, as well as tickets for shows and places of interest in Macau.
“Creating and controlling a branded onboard consumer marketplace is the best way for Viva Macau to grow new revenues. We aim to help Viva Macau be successful in creating their new branded onboard shopping experience,” said Tom Douramakos, President and CEO of GuestLogix. “Viva Macau Airlines represents our second Asian airline deployment to date which reflects highly on our dedicated expansion efforts and growing sales in the region.”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
