…
Sprice.com has emerged as the definitive market leader in Asia Pacific, reaching over one million visitors per month. This milestone solidifies Sprice.com’s position as the fastest-growing travel search engine since establishing its presence in the region in 2007.
“We are very pleased to be the number one travel search engine in Asia Pacific now. Clearly, our strategy is working. Our strong and growing database of hotel and travel content is proving immensely popular with travellers in the region,” said Vikas Gulati, Vice President of Asia Pacific, Sprice.com.
In response to its growing popularity, Sprice.com has enhanced its hotel application to provide users with a more superior search experience. Consumers are now able to search, in real time, availability and prices of hotels housed in one of the largest online databases existing currently. Furthermore, users can refine their search according to the hotel rating and amenities they desire. For example, a user searching for four-star hotel in Singapore with a swimming pool, a fitness centre and Wi-Fi will be able to choose from over 43 hotels. Users are also able to directly search on the websites of Sprice.com’s key hotel partners.
“With our improved hotel application, Sprice.com is confident of breaking another record by the end of 2009, and double our visitorship,” said Gulati. “Consumers in the region are increasingly embracing the travel search engine as a research tool for their holiday-planning. A recent survey we commissioned in Singapore for example, found that 59% of respondents preferred to use travel search engines to plan their holidays, compared to mainstream search engines like Google and traditional mediums such as newspapers.”
With a global footprint in 15 markets across the globe and a reach of three million users per month, Sprice.com is looking to grow its business in Asia Pacific further by increasing investments and expanding operations in countries such as Singapore, India, Malaysia, Philippines and Hong Kong, where it already has a presence in.
The one-million visitor count in Asia Pacific as well its new and improved hotel application also strengthens Sprice.com’s leadership as an effective marketing platform and branding tool for travel providers worldwide. Currently, Sprice.com partners over 200 leading travel vendors and 120,000 hotels in the world including Asia-based companies such as Asiatravel, Asiarooms, Agoda and Zuji. Sprice.com also works with travel portals including ExpressIndia, OneIndia and Sify.
Gulati added, “We constantly reassess our site to better meet the needs of consumers. Since its inception, Sprice.com has undergone several interface changes to offer visitors a more user-friendly design and improved functionality and we will continue to do so moving forward.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
