Singapore welcomed 911,000 visitors in October 2007, representing a growth of 6.2% as compared to October 2006 according to new facts released by Singapore Tourism Board. This sets a new record for the month of October…
Singapore welcomed 911,000 visitors in October 2007, representing a growth of 6.2% as compared to October 2006 according to new facts released by Singapore Tourism Board. This sets a new record for the month of October.
Visitor days were estimated to reach 3.3 million days, an increase of 14.5% in comparison to October 2006.
Singapore saw UK visitor arrivals increase by 2% over October 2006, showing its continued appeal to UK travellers as a must visit destination. The UK is one of Singapore’s top 10 visitor-generating markets and ranks first among the European markets.
Indonesia (215,000), P R China (84,000), Australia (75,000), India (60,000) and Malaysia (58,000) were Singapore’s top five visitor-generating markets. These markets accounted for 54% of total visitor arrivals for the month.
Surpassing the previous high in October 2006, visitor arrivals from Indonesia achieved a new record of 215,000 visitors in October 2007. This record can be attributed to the Hari Raya holidays which contributed to a surge in visitor arrivals from 10th to 19th October.
Singapore gazetted hotels were estimated to generate S$178.4 million (£60 million) in room revenue, representing an increase of 37.1% over October 2006. This sets an all-time record for Hotel Room Revenue.
The Average Room Rate (ARR) in October 2007 was estimated at S$219 (£73), representing an increase of 33.9% over October 2006 and setting a new record for ARR in any given month. The Average Occupancy Rate (AOR) for hotels was estimated to have reached 89% in October 2007, posting a 1.8 percentage point increase over October 2006.
As of 28 November 2007 S$1 = £0.33
Tourism Performance for October 2007
Visitor Arrivals
Singapore welcomed 911,000 visitors in October 2007, representing a growth of 6.2% as compared with the same period a year ago. This was a new record for visitor arrivals in the month of October. Visitor days[1] were estimated to reach 3.3 million days, an increase of 14.5% in comparison to October 2006.
Country Performance
Indonesia, P R China, Australia, India and Malaysia were Singapore’s top five visitor-generating markets. In October 2007, Indonesia (215,000), P R China (84,000), Australia (75,000), India (60,000) and Malaysia (58,000) were Singapore’s top five visitor-generating markets. These markets accounted for 54% of total visitor arrivals for the month.
In October 2007, visitor arrivals from Indonesia recorded all-time high of 215,000 visitors, surpassing the last high achieved in October 2006. This record can be attributed to the Hari Raya holidays which contributed to a surge in visitor arrivals from 10th to 19th October.
Among the top 15 markets, Australia (+21.6%), P R China (+18.3%), USA (+17.1%) and Vietnam (+16.6%) registered the highest growth. Aiding this growth were attractive airline promotions, strong marketing tactics as well as the occurrence of school and national holidays.
Gazetted Hotel Industry Performance[2]
Gazetted hotel room revenue was estimated to reach S$178.4 million, representing a growth of 37.1% when compared with October 2006.
Average Room Rate (ARR) for October 2007 was estimated to reach S$219, an increase of 33.9% over October 2006. This sets a new record for ARR. Average Occupancy Rate (AOR) reached 89%, posting a 1.8 percentage point increase over October 2006.
Hotel room revenue for October 2007 was estimated to reach S$178.4m, representing a growth of 37.1% when compared with October 2006 and setting an all-time record for hotel room revenue.
Please see details on hotel industry statistics in Table 1.
Table 1: Hotel Industry Performance, October 2007
|
|
October 2007 |
% Change vs. 2006 |
|
Maximum room-nights |
917,331 |
-0.4 |
|
Available room-nights[3] |
898,410 |
0.3 |
|
Paid lettings[4] |
796,034 |
2.8 |
|
Gross lettings (Room Nights)[5] |
801,659 |
2.4 |
|
Standard AOR[6] (%) |
89.2 |
1.8pt |
|
Total Room Revenue ($m) |
178.4 |
37.1 |
|
Standard ARR[7] ($) |
219.4 |
33.9 |
|
Revenue per available room (Revpar[8]) ($) |
195.8 |
36.7 |
Source: Monthly Hotel Returns
[1] Visitor Days is the total number of days that international visitors stay in a country outside of their country of residence, whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited. Visitor Days = Visitor Arrivals x Average Length of Stay.
[2] Figures for the hotel industry are preliminary estimates, based on returns as at 15th October 2007.
[3] Available room nights = Maximum rooms – Rooms under renovation, for staff use, others
[4] Room lettings paid for by hotel guests
[5] Gross lettings (Room Nights) = Adjusted Paid lettings + Complimentary lettings
[6] Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100
[7] Standard ARR = Total room revenue / Gross lettings
[8] Revpar = AOR x ARR
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
