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Rebranding

The Walshe Group celebrates its 40th year with a rebrand and new-look website

The newly designed brand identity was designed to convey the brand attributes of the company – established, trusted, intelligent, honourable.

In its 40th year The Walshe Group, an airline and tourist board representation company with offices in Hong Kong, Singapore, Australia and New Zealand, has undergone a new brand identity and website which was unveiled by Jacqui Walshe, Managing Director of The Walshe Group.
 
I am very proud of how The Walshe Group has developed over the last 39 years. Despite our growth we have continued to remain true to our core principles and never taken the trust and loyalty of our clients and employees for granted,” said Walshe. “Our success and longevity in the market place is testimony to our ability to achieve positive results for our airline and tourist-board partners year on year”.
 
The newly designed brand identity was designed to convey the brand attributes of the company – established, trusted, intelligent, honourable. “The new branding and website demonstrates an important step in communicating our value proposition to both current and potential clients,” she said.
 
The Walshe Group was founded by industry stalwart Rodney Walshe in 1976 in New Zealand and today The Walshe Group is one of the largest specialist representation companies in Australia and New Zealand. In 2006 The Walshe Group expanded into Asia opening an office in Hong Kong and then in Singapore in 2007. Across the network, The Walshe Group has in excess of 20 international clients, in five countries, some of which have been clients for over 25 years. 
 
This rebrand is the positive outcome of our growing network, specialised staff and globally recognised brands. It also denotes the significant change back to a fully privatised company as of May, 2015”, Walshe noted.  
 
The rebranding will continue to build and foster The Walshe Group’s unparalleled dedication to offering highly sought after expertise, industry connections and insights provided by over 85 staff in the Asia-Pacific.
 
The team at SOAP, a boutique design studio in New Zealand, worked closely with The Walshe Group to create a brand identity communicating the company’s attributes of being both intelligent and approachable. A wordmark, a fully responsive website (design and build) and a suite of brand collateral were touchpoints rebranded to demonstrate the company’s established presence with a current and contemporary expression.

 

Photo caption (left to right): Jacqui Walshe, Managing Director of The Walshe Group and John King, Chairman.
 
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