Developers Absolute World Group write a new chapter in award-winning collaboration with Yoo.
SAMUI, THAILAND – In the world of luxury resorts brand is paramount, experience has replaced facilities and stories create emotional bonds. Visitors are guests and the experience is the memory. Synonymous with distinctive architecture and interior design balanced with functionality and exceptional service, Design Hotels lead the way in this guest-centric, experience-driven hospitality world and Thailand’s The Beach Samui is one of the most recent boutique resorts to join the Design Hotels collection.
The Beach Samui is the latest boutique resort and Private Residence Club from an exciting and award-winning collaboration between Yoo, one of the world’s leading design teams and the Absolute World Group, with architectural conceptualisation by London-based David Archer Architects.
The Beach Samui is part of an engaging story. A story of creation – the creation of a unique and consciously designed resort in a tranquil fishing village on the southern tip of Samui Island with panoramic views over Ang Thong Marine National Park; a story of firsts – Thailand’s first Yoo designed resort to become a member of Design Hotels and the first Private Residence Club in the Absolute World Group’s eclectic portfolio of boutique resorts in Asia; and a story of awareness – awareness of the resort’s surrounds and responsibilities, building on a brown field site, using locally sourced materials, solar energy and natural water filtration systems.
The Beach Samui is today writing a new chapter in its story. More than 400 hotels apply for Design Hotels membership each year, but on average, only 5% are accepted. Design Hotels are chosen for their originality in concept. A combination of holistic concepts, location, architecture, design, local integration, corporate ethics and – most importantly – the people behind the concept all contribute to that originality. Design Hotels are “Made by Originals”.
“The location, Yoo designed interiors and the philosophy of the resort will inspire our guests old and new who are looking for something different, new holiday experiences and memories to treasure in the most breathtaking of surroundings, the apartments are also available as second home ownership creating a truly exciting lifestyle proposition. The project has been a true labor of love for myself and our creative development team and our joining with Design Hotels exclusive and eclectic portfolio of unique hotels around the world is a part of The Beach Samui’s growing story. ” commented Bryan Lunt, CEO of the Absolute World Group.
The Beach Samui and the “Originals” involved in the resort’s conceptualisation and realisation make a perfect partnership, together creating a consciously developed resort with personality and a fantastic story with one of the world’s leading design teams. The new chapter to this story is The Beach Samui’s recognition as part of a collection of the worlds leading design hotels.
Samui Island is also writing a story, a story of Brand Samui, which is being written through unique resort experiences and the growth of branded resorts on the Island. The Beach Samui is the latest addition to this storyline and underscores the Island’s boutique approach and upmarket positioning.
“Samui has developed from a relatively unknown backwater 20 years ago to a luxury boutique island resort destination with some outstanding resorts, a vivid culture and a stunning seascape. The growth of branded developments and the desire to do something different has lead us to develop The Beach Samui, which is the latest boutique resort addition to Samui’s story and through our “local first” approach contributes directly to the Island’s sustainable future,” added Lunt.
2013 is an auspicious year for both the Absolute World Group and Design Hotels, the former celebrating 15 years of success and the latter 20 years. And together they will celebrate the opening of The Beach Samui in Autumn 2013.
The Beach Samui comprises a range of 21 contemporary suites and penthouses, all with uninterrupted sea views, private terraces with hand carved hot tubs and unique designer interiors. Private beachside cabana relaxation areas provide the perfect escape for guests, an exclusive holistic spa with steam room, plunge pool, treatment room and gym offers the perfect respite. The hotel’s wellbeing bar and restaurant will serve an international menu with an abundance of local organic produce so guests can dine on wholesome dishes whilst taking in the island view or watching the night’s sky reflect the stars in the illuminated infinity pool at their feet.
In-room amenities boast the latest AV equipment, wireless internet, satellite television, iPad check in, temperature cooling systems, branded beach accessories, organic toiletries, and recycling bins to encourage guest participation in the resort’s sustainable attitude, which includes solar energy, locally sourced materials and natural water filtration systems.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
