Officials from the Singapore Tourism Board (STB) and Singapore Airlines (SIA) have revealed their plans to build on the impressive number of Middle East tourists visiting the South East Asian nation. The…
Officials from the Singapore Tourism Board (STB) and Singapore Airlines (SIA) have revealed their plans to build on the impressive number of Middle East tourists visiting the South East Asian nation. The region has made an important contribution to Singapore’s record-breaking tourism performance so far in 2007, with 4.9 million visitor arrivals recorded from January to June. Total visitor arrivals from the Middle East have grown 23 percent year-on-year, with key markets like the UAE, Saudi Arabia, Qatar and Kuwait all showing high double-digit growth.
Plans are in place to continue this strong performance throughout 2007 and into 2008, with a particular focus on attracting visitors to cultural and religious festivals like Hari Raya Puasa or Hari Raya Aidilfitri, which celebrates the end of Ramadan.
Other upcoming highlights include the inaugural flight of the double-decker A380, the world`s largest passenger plane, on October 25 this year. Singapore is hoping to attract Middle East-based aviation enthusiasts to be among the ‘first to fly’ the pioneering aircraft.
An online auction for seats on the first commercial flight of the super jumbo Airbus A380, between Singapore and Sydney, started this week, with proceeds going to a number of charities.
“We have a packed series of events lined up for 2007 and 2008, and our research demonstrates how receptive Middle East travellers are to the message that Singapore has something to offer for everyone,” said Siew-Kheng Kang, Regional Director, South Asia, Middle East & Africa, Singapore Tourism Board.
“The Middle East region is a priority market for Singapore, particularly given our deepening bonds with countries in this area,” she added.
Research carried out for Singapore by global agency Millward Brown shows that Singapore – along with Malaysia, India and Dubai – is the in the top four destinations for Middle East residents considering future travel options.
The study, which surveyed over 400 residents in the region, revealed that a key perception of the destination was that it had “strong word of mouth” and a good variety of attractions.
“One of the main reasons why Singapore is very popular among Middle East travellers is because the city offers an unforgettable experience to every type of visitor, whether they come as a family, with friends, or on business,” Kang added.
Singapore is also planning ahead to 2008 for the first F1 Singapore Grand Prix, which will bring thousands of motor-sport enthusiasts to the Lion City. It will be the first night race on the F1 circuit. The date of the first F1 Singapore Grand Prix has been set for 28 September 2008.
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