The London office of the Korea Tourism Organisation has announced its…
The London office of the Korea Tourism Organisation has announced its strategy for 2006: to position Seoul as a stopover destination. Marketing Manager Michael Michael said, “Working in conjunction with Korean Air and Asiana Airlines we aim to raise awareness of Seoul as a viable, safe and attractive stopover destination, not just for the Australian and New Zealand markets but for destinations in the Pacific and Asia”.
Other destinations include Fiji, Hawaii, the Philippines, Bali, Mongolia and Vietnam.
Michael continued, “Many tour operators have commented on the backlash from clients having to transit via the US for Hawaii and Fiji due to heightened security measures. It is easier to travel to these destinations via Seoul, with the added benefit of a stopover in one of Asia’s major cities whose attractions are only now being discovered by UK travellers.”
“There are also no direct flights from the UK to the Philippines, Bali, Vietnam or Mongolia and Korean Air is the major carrier to Ulan Bator from the UK.”
“Seoul boasts some of the best shopping in the world: street markets selling everything from traditional arts and crafts to clothing and 21st century malls selling designer goods and the very latest in electronics and gadgets. Combine this with the food, nightlife and sightseeing and a visit to Seoul is an unforgettable experience.”
“We aim to make Seoul as popular a stopover destination as Hong Kong or Singapore”.
He added, “Australia will be also be targeted in the run up to the 2006 Ashes Series; New Zealand on the back of its film location success and the release of the “Lion, the Witch and the Wardrobe” and the remake of “King Kong”.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
