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Select Hotels appoints Synxis for reservations management

Select Hotels & Resorts International, Asia Pacific’s collection of luxury properties, has appointed Synxis Inc. to provide all its…

Select Hotels & Resorts International, Asia Pacific’s collection of luxury properties, has appointed Synxis Inc. to provide all its reservation management system requirements.

Richard Rosebery, Managing Director of Select said: “The appointment of Synxis is a critical decision at this time in the group’s development. It ensures that we will have the best available and best-supported system to satisfy our diverse range of needs covering GDS and Travel Portal distribution, a booking engine for our guests with an instant confirmation facility on our Select website and essential support for our internal central reservation system with our emerging exponential growth. Additionally, it will be used as the booking engine on Select Members’ own web sites so it ties everyone very neatly together.”

Mr. Rosebery continued, “We are also enchanted by the additional and unique opportunities provided for our members with the Synxis RedX system. Additional items can be easily combined with the accommodation reservation; airport transfers, accommodation upgrades, on premise restaurant reservations, breakfast, or anything at all a property wished to offer for sale prior to their guest’s arrival. Select members can also manage their wholesale agreements within the system by providing specific inventory and rates to their various wholesale partners.”

“Overall, it is an opportunity to provide Select Members with the best possible distribution in support of our most extensive marketing effort to date. It gives us and our Members a significant edge over other groups and ensures we maximize our “look to book” opportunities. I believe it is a complete system that leaves nothing to chance.”

Gary Marshall, Managing Director of eCommerce Consultants, said he was delighted to have what will no doubt be a long term association with Select and its Members. We are absolutely confident Select Members will maximize their distribution and management of reservation opportunities with Synxis. ECommerce Consultants works closely with the Sabre owned Synxis Inc. in Australia and New Zealand and now have 300+ property clients in the region.

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