All previous Tigerair flights will be operated under the Scoot brand and Scoot flights will operate under the TR flight designator code.
Nine months after Scoot and Tigerair announced their intention to pursue a single brand and operating licence under the enhanced Scoot brand, the airline industry bade farewell to Tigerair Singapore as its last flight departed Singapore for Tiruchirappalli at 2305 on 24 July.
From now on, all previous Tigerair flights will be operated under the Scoot brand and Scoot flights will operate under the TR flight designator code. This marks the completion of the Scoot-Tigerair integration process that began last May when the airlines were brought under a common holding company, Budget Aviation Holdings.
Scoot CEO Mr Lee Lik Hsin said, “As we come to the end of Tigerair’s journey, we open up a brand new chapter for Scoot. Building on what Tigerair and the old Scoot had achieved since their respective inceptions, we are stronger than we have ever been before, and consequently in an even better position to offer our guests more choice, connectivity and value. The enhanced Scoot that we are introducing today is spunky and sassy, and promises to create more travel opportunities for our guests.”
New Destinations
In conjunction with this single brand celebration, Mr Lee also disclosed the five new destinations that Scoot will fly to by June 2018. Among them are Honolulu, Scoot’s maiden USA destination, and Harbin in Northeast China. The remaining three are short-haul destinations – Kuching and Kuantan in Malaysia, and Palembang in Indonesia.
Coupled with the addition of the previous Tigerair network, the five new services will bring Scoot’s total destination count to 65 across 18 countries.
New Uniform
Beyond new destinations, Scoot’s crew members, affectionately named Scootees, will be outfitted with new uniform designs bearing a refreshing, yet distinctively Scoot look. The new uniform for female crew members cuts a flattering silhouette with its asymmetric dress design and higher waistline, while that for male crew members features sharper angles for the yellow highlights on the polo shirts.
Both male and female crew uniforms also feature fun details, such as black buttons sewn on with yellow thread to provide a subtle feature for the male crew uniforms, and thicker fabric for the Scootees to stay warm during cabin service. The new uniforms represent a fresh start for crew of both airlines, while Scoot’s signature black and yellow colour combination has been retained, carrying on the spirit of fun and spontaneity of the Scoot brand.
Escape the Ordinary
In conjunction with the brand enhancement, Scoot has also changed its Get Outta Here! tagline and adopted a new slogan, Escape the Ordinary.
“Scoot’s new tagline, Escape the Ordinary, is reflective of our growth as an airline brand,” said Mr Lee. “It is more relevant to the global market now that our network has grown as it is aspirational to our inner wanderlust, and inspires us to travel and explore the world.”
Scoot also rolled out its first A320 aircraft, previously operated by Tigerair and repainted with the Scoot livery, named “Conscious Coupling” in commemoration of the integration between Scoot and Tigerair. The current Tigerair fleet will be progressively repainted and the complete livery change is targeted to be by mid-2018.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
