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Qantas announces network improvements as part of Asia strategy

Capitalizing on its new partnership with Emirates, Australian carrier Qantas Airways is dropping its European connections to concentrate instead on Asian routes, especially to Singapore and Hong Kong.

SYDNEY- Qantas announced on Monday a series of improvements to its international network, as part of a phased approach aimed at delivering the best offering of any airline flying between Australia and Asia.

The improvements – the first of which take effect from 31 March 2013 – will be rolled out in four phases and go towards the Qantas Group strategy of ‘growing with Asia’. The planned phases are:

  • Stronger links to the key hubs of Singapore and Hong Kong (better frequency and timings as well as increased dedicated capacity)
  • Enhanced customer experience (improvements to cabin, in-flight entertainment, lounges)
  • Expanded network within Asia through local partners (such as Japan Airlines, China Eastern, Jet Airways, Cathay Pacific and Malaysia Airlines)
  • Investigating an increase in destinations to Asia using the Qantas Group’s B787-9 options from 2016, coinciding with the turnaround of Qantas International (direct destinations under consideration include Beijing, Seoul, Mumbai, Delhi and Tokyo-Haneda).

The new Qantas lounge in Singapore will open on 31 March and the new Hong Kong First lounge is scheduled to open this September. A total of $9 million has been invested in the upgrades.

Qantas is also examining a refresh of its international A330 fleet to include a lie-flat bed in Business Class.

Chief Executive Officer of Qantas International, Simon Hickey, said Asia remained a key pillar of the goal to be the best for global travellers.

“Through a combination of Qantas, Jetstar and our partners we aim to provide the best travel options between Australia and Asia, all linked to one of the world’s leading frequent flyer programs,” said Mr Hickey.

“Our first step has been to restructure existing services to Asia now that they are no longer tied to onward links to Europe. The number of dedicated seats on Qantas services to Hong Kong and Singapore is increasing significantly, because capacity previously set aside for customers going to Europe via these hubs can be freed up.

“The joint Qantas-Emirates network into Asia gives our customers a fresh set of options, including double daily services to Singapore from Melbourne, Sydney and Brisbane. The maturing Jetstar network gives travellers another set of alternatives once they land in Asia,” Mr Hickey added.

Key among the changes in the first phase of improving the Asia network, which will apply from today for travel after 31 March, are:

  • Better access to the key Asian hubs of Hong Kong and Singapore, with a dedicated capacity increase of around 10 per cent and 40 per cent respectively on the Qantas network plus extended capacity on the Qantas-Emirates network
  • Earlier arrival times into Hong Kong, Bangkok and Singapore, with flights brought forward by up to three hours to increase the number of onward connections
  • A new destination – Kuala Lumpur – available to Qantas customers via the combined Qantas-Emirates network.

The Qantas-Emirates partnership remains subject to government and regulatory approval.

As part of schedule changes made today, Qantas is reducing its Perth-Singapore services to one per day and ceasing its Adelaide-Singapore and Perth-Hong Kong services. However, Qantas will increase its Brisbane-Hong Kong service from four per week to seven and add four additional Sydney-Singapore services per week (increasing to daily from June).

Qantas has also brought forward the end date for its loss-making Frankfurt services by six months to 15 April 2013.

Passengers impacted by schedule changes will be contacted by the airline and offered alternative services.

*As announced on 4 October 2012
** Subject to regulatory approval

ROUTE

CHANGE

STARTS

Time

New dept/ arrival times (24hrs)

QANTAS SERVICES

Melbourne–Hong Kong

QF29 Melbourne-Hong Kong retimed to better connect to onward flights within Asia.

31 March 2013

1330 / 2100

0935 / 1710

Sydney–Hong Kong

QF127 Sydney-Hong Kong retimed. Services reduce from 11 per week to 7 per week (removal of QF87/88 Sydney-Hong Kong).

31 March 2013

1040 / 1745

0955 / 1725

Brisbane–Hong Kong

QF97/98 Brisbane-Hong Kong increased from four flights per week to five in May and to daily in June. All services retimed from 31 March 2013 to better connect to onward flights within Asia.

6 May 2013; 24 June 2013

1100 / 1755

1020 / 1725

Perth–Hong Kong

QF67/68 Perth-Hong Kong ceases to operate.

31 March 2013

   

Perth–Singapore

QF77/78 Perth-Singapore services move from double daily to daily. QF77 retimed to better connect to onward flights in Asia, and the return of QF78 arriving back in Perth on the same day at 2320.

15 April 2013

1155 / 1725

0950 / 1520

Brisbane–Singapore

QF51 Brisbane-Singapore retimed to better connect with onward flights.

15 April 2013

1340 / 1925

1020 / 1605

Sydney–Bangkok

QF23 Sydney-Bangkok retimed to better connect to onward flights within Asia.

31 March 2013

1215 / 1850

0940 / 1635

Sydney–Singapore*

Four new services per week, timed to better connect to onward flights within Asia, increasing to daily from June.

31 March 2013; 24 June 2013

 

0940 / 1600

Melbourne–Singapore*

Dedicated Singapore service QF35, seven times a week. Timed to connect better to onward flights within Asia.

15 April 2013

1340 / 1920

1000 / 1555

Adelaide-Singapore

QF81/82 Adelaide-Singapore ceases to operate.

14 April 2013

JOINT QANTAS-EMIRATES SERVICES**

Dept/ Arrival time

Melbourne–Singapore

Qantas codeshare on EK405 daily service from Melbourne to Singapore

1800 / 2350

Brisbane–Singapore

Qantas codeshare on EK433 daily service from Brisbane to Singapore

0230 / 0815

Sydney–Bangkok

Qantas codeshare on EK419 daily service from Sydney to Bangkok

1845 / 0110

Melbourne–Kuala Lumpur

Qantas codeshare on EK409 daily service from Melbourne to Kuala Lumpur

0240 / 0845

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Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.

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