As part of the branding initiative, they also revisited their identity to ensure that it reflects these values – they proudly present the “Oberoi Sun”.
The Oberoi Hotels & Resorts puts their guests above everything else. This has been the foundation of their existence for 85 years, and holds as true in their hearts and minds today as it did when the first Oberoi hotel was established in the 1930s. With a deep belief and commitment to their guests, they thought who better to guide them into the future than them, thus initiating an exciting journey of brand re-discovery for Oberoi.
As part of the branding initiative, they also revisited their identity to ensure that it reflects these values – they proudly present the “Oberoi Sun”. It translates the warmth, energy and sense of well-bring that their guests experience. This is the promise that the Oberoi team makes.
They travelled across their hotels and resorts to film the Oberoi experience. From pristine beaches to snowcapped mountains, from serene lakes to bustling cities. With the only constant being their wonderful people and their promise to always place their guests first and foremost in everything that they do.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
