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Merchant Court Hotel Le Concorde Bangkok rebrands as Swissotel Le Concorde Bangkok

Swissotel Hotels & Resorts, the hotel brand managed by Raffles International Limited, announced the re-flagging of Merchant Court Hotel Le Concorde Bangkok as Swissotel Le Concorde Bangkok under its first franchise agreement…

Swissotel Hotels & Resorts, the hotel brand managed by Raffles International Limited, announced the re-flagging of Merchant Court Hotel Le Concorde Bangkok as Swissotel Le Concorde Bangkok under its first franchise agreement. Swissotel Le Concorde Bangkok is owned and operated by Le Concorde Hotel Co. Ltd. By re-flagging to Swissotel, the hotel will benefit from the brand`s various marketing platforms such as well-established global sales and distribution networks; cross-selling opportunities with sister properties from Asia, Australia, Europe, North America and South America; and global brand advertising and promotions.

We are delighted to have Swissotel Le Concorde Bangkok as our first franchise property. The hotel has all the hallmarks of a Swissotel property – modern state-of-the-art facilities, reliable and seamlessly efficient service and a convenient location. With the first franchise agreement under the Swissotel portfolio, it marks a significant milestone for us.

Moving forward, Swissotel Hotels & Resorts will continue to pursue overseas expansion through a mix of management contracts, leases and franchises,
said Mr Meinhard Huck, Managing Director of Swissotel Hotels & Resorts.

Swissotel has been widely recognised as a brand that offers consistently high standards of quality in facilities and services. Swissotel Hotels & Resorts was recently named one of the top ten hotel brands in North America in Conde Nast Traveler`s (US Edition) 7th annual Business Travel Awards. The respondents, readers of the magazine who spent an average of 6.7 weeks on the road last year, rated the hotels on seven criteria including Rooms Equipped for Working, Business Services/Facilities, Dining/Restaurants, Frequent-Guest Privileges, Front Desk Service, Overall Design and Value for Cost.

The hotel is equipped with 407 spacious guestrooms; four executive club floors; meeting and convention facilities to accommodate up to 1,000 delegates; and is within a 2-minute walk from the Huai Kwang MRT station making the city`s convention centre, central business district and prime tourist attractions just a few MRT stops away. With the strength of the Swissotel brand, Swissotel Le Concorde Bangkok will be immediately recognised as a world-class deluxe hotel that meets the needs of discerning business travellers and will add excitement to the Ratchadapisek area, Bangkok`s thriving new business and entertainment district.

Mr Tom P Mullahy, President of Wellington-Sheffied Ltd, United States of America, a regular business visitor to Bangkok and a frequent guest at the Swissotel Le Concorde Bangkok commented, Having stayed in many international deluxe hotels located along the river and in the Sukhumvit area, I was truly delighted to find exceptional standards of accommodation in Swissotel Le Concorde Bangkok which is situated in a different part of the city. Its excellent facilities and amenities that cater to my business communication needs, and location right next to the Huai Kwang MRT station which connects me to virtually anywhere in Bangkok are the key reasons why I have been returning to stay at the hotel time and again. Moreover, the restaurants serve delectable cuisine that represents the finest quality that Thailand has to offer. All in all, the hotel gives me great value.

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