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L’Oreal Paris has opened its first flagship store on the Costa Pacifica, the largest Italian passenger ship (114,500 gross tonnage and 3,780 total guests). The L’Oreal Paris store on the Costa Pacifica is an international cosmetic shopping experience devoted to total beauty care. The new outlet is designed to meet all passengers beauty needs and includes skin care, hair care and color, men’s grooming, sun care and – of course – cosmetics with an exclusive make-up corner where matte finish, flawless foundation, personal color palette and micro-pearls are among the star attractions.
There will also be a make-up artist to hand and a relaxation area helping passengers embrace their inner beauty.
The partnership is the result of the L’Oreal Paris brand’s determination to enter the world of cruising and join Costa, the European leader, whose ships have plied the seas of the world for more than 60 years, offering the best in hospitality and entertainment.
“We are delighted to have taken the opportunity given to us by Costa Cruises and we firmly believe in our partnership with the Group, said L’Oreal Paris Commercial Director Guido Guida.
“This is a unique opportunity for us to approach our consumers in a dedicated facility where we can convey the values and carry out the mission of L’Oreal Paris.”
“For Costa Cruises, the partnership with the L’Oreal Paris brand means that, yet again, we are breaking new ground by offering our guests the chance to enhance and complete their vacation, added Costa Cruises President Gianni Onorato.
“I am sure that our customers from all over the world will appreciate this alliance between two such prestigious international brands.”
The Costa Pacifica will be operating this coming winter on 11-day cruises to Egypt, Israel, Greece and Turkey. Facilities on board the Costa Pacifica include the Samsara Spa (over 6,000m²) with conveniently located cabins with direct access and a dedicated restaurant, a state of the art recording studio, a Grand Prix driving simulator, a central lido extending over two decks and fitted with a sliding glass roof and PlayStation World.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
