The new logo has been designed to illustrate the image of welcoming a visitor, and also uses the first Korean character of Korea Tourism Organization…
The new logo has been designed to illustrate the image of welcoming a visitor, and also uses the first Korean character of Korea Tourism Organization ? to symbolize the organization. The new logo reflects KTO’s active and progressive nature. The circle on the very top of the image represents the globe and KTO’s role in promoting Korea’s culture worldwide. The arm-like image not only symbolizes open arms of welcome, but also the welcoming smile of Koreans. The circle on the very bottom symbolizes perfect harmony and infinity.
KTO saw its 43rd anniversary this past June 26th, and to commemorate its anniversary, KTO implemented 3R (Reform, Renovation, Reshape) in its organizational structure, human resources, and overall management. The 3R was implemented to revolutionize the tourism industry to maximize its contribution to the economy and make tourism a central factor in Korean economy’s development. It further created the chance for KTO to become a beloved public organization amongst Koreans. The new logo has been developed as a follow up action since the 3R implementation.
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