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IHG establishes award-winning Holiday Inn breand in Tianjin`s economic hub

InterContinental Hotels Group establishes the award-winning Holiday Inn brand in Tianjin…

InterContinental Hotels Group establishes the award-winning Holiday Inn brand in Tianjin in the Tianjin Economic and Development Area (TEDA), Tianjin’s business and economic hub.

Holiday Inn Binhai Tianjin

A mere 5-kilometer drive from the Tianjin port and easily accessible from the Tianjin city center, Holiday Inn Binhai Tianjin is an ideal hotel choice for travelers who visit Tianjin for business and leisure, as well as long-staying guests from the burgeoning number of foreign companies and domestic enterprises within the economic zone.

Holiday Inn Binhai Tianjin is part of a major business and leisure complex, boasting an expansive shopping mall that features fast food restaurants, entertainment outlets, and a cinema.

The hotel will feature three food and beverage outlets, each with its own distinct offerings – a restaurant featuring a wide array of local and specialty cuisine, a cozy coffee shop serving a selection of popular Western and Asian dishes, and a lobby lounge that will feature live entertainment.

Holiday Inn Binhai Tianjin is a new built hotel with 250 well-appointed guestrooms and suites, and health and recreational facilities that include an indoor swimming pool, two tennis courts, a fully-equipped gym, a billiard hall, a beauty salon and a 500-square meter Spa.

A strategic location for the world’s most recognized hotel brand

Tianjin is one of the four municipalities under the direct leadership of the Chinese Central Government, along with Beijing, Shanghai and Chongqing. TEDA is situated southeast of Tianjin city and is considered the seat of Tianjin economy, registering a GDP of RMB38.009 billion in 2002 or 18.8% of Tianjin’s total GDP.

Since its establishment in 1984, TEDA has absorbed more than US$10 billion in direct foreign investment from over 3,500 multinational companies that include Motorola, Samsung, Toyota, Yamaha, Coca-Cola, Honda, Panasonic, Hyundai, Nestle’, etc. In addition, there are more than 10,000 domestic enterprises registered in the economic development zone. In 2002 alone, TEDA’s export value reached US$5.706 billion.

Holiday Inn Binhai Tianjin will adopt the international brand standards of Holiday Inn to meet the growing demand for premier hotel accommodation and facilities for business and leisure travelers in TEDA.

Holiday Inn is one of the most recognized hotel brands around the world and is known for offering warm and friendly service that makes guests feel at ease. Its winning formula of world-class hospitality at comfortable rates for value-minded travelers has made it the largest mid-scale international hotel brand in China. Guests at Holiday Inn hotels and resorts the world over never cease to be impressed by the staff’s ‘Can-Do’ spirit. Holiday Inn has recently won the Business Traveller Award for the best mid-market hotel brand in the world and in Asia Pacific. It has won both awards for the second consecutive year.

A winning alliance with Tianjin Binhai Mass Transit Development Co., Ltd.

InterContinental Hotels Group collaborates with real estate giant Tianjin Binhai Mass Transit Development Co., Ltd. on this new venture. Tianjin Binhai Mass Transit Development Co., Ltd. is one of the leading light rail construction and real estate development companies in the region.

InterContinental Hotels Group has more than 150 hotels in Asia Pacific. The Group has 20 years of hospitality success in China, being one of the pioneering hotel companies to enter China in 1984. InterContinental Hotels Group continues to expand its brand distribution network across China from 44 hotels to more than 80 by year 2006.

“Holiday Inn Binhai Tianjin, being part of InterContinental Hotels Group’s global network, will be able to tap into the Group’s infrastructure and resources in sales and marketing, brand management, loyalty marketing, and reservations, to be the preferred international hotel in the Tianjin Economic and Development Area, says Edmond Ip, InterContinental Hotels Group’s Chief Operating Officer, North Asia.

Mr. Zhang Jin Li, General Manager, Tianjin Binhai Mass Transit Development Co., Ltd., says of the new venture, “This is a long term alliance between our company and InterContinental Hotels Group. We are confident that the Group’s global resources and hotel management expertise, and our strength in real estate will benefit the hotel, providing quality accommodation with the world-renowned Holiday Inn service.”

Holiday Inn Binhai Tianjin is slated to open by third quarter of 2005.

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